Category: Indie book promotion

And the winner is…

by Allie P., posted in Book Stuff and Publishing News, Indie book promotion

Back in October I decided to terminate my agreement with my publishing channel. While this decision will provide me with greater creative control of my existing work, it also presented a major challenge in that I did not own the rights to my original cover design. I was going to have to address this as books don’t tend to sell without covers no matter how many times we are told not to judge them.

I reviewed my options:

  1. Sit back and sell nothing waiting for a big time publisher to sweep me off my feet and offer to pay for everything. Because that’s how it works, right…
  2. Do it myself with Photoshop and hope that the casual viewer doesn’t notice the rough edge where I accidentally erased out too many pixels, but hey it is only the cost of a stock photo license!
  3. Purchase a ready-made cover that might possibly, sorta, kinda, maybe represent a scene or theme from my book. Although, if I find a pre-made cover not requiring a full-page of explanation, does that mean the content of my work is so cliché that a suitable cover is on standby? Does that really matter? This option would be shoestring budget friendly. Meaning I could afford to actually do additional marketing with said cover.
  4. Hire a professional hoping that with my limited experience I’m able to identify someone capable of reading my mind in 2-4 tries (and in as many weeks or less) well enough to produce a cover that not only do I like, but readers do as well. Because if reader’s don’t, I just bought myself a nice new decoration for my shelf and little else.
  5. Launch a design contest and throw myself on the mercy of designers, some amateurs playing with Photoshop, some seasoned veterans, but all as hungry to distinguish themselves as I am. Sure, it could potentially cost more than hiring a single professional, but I’d have the one thing I was looking for when I started down this whole road – more choice (and a money back guarantee).

I thought long and hard about my options. It seemed that every 4th tweet that crossed my feed was “Bad Cover = Bad Sales!” No pressure!

After my eyes had gone blurry from viewing pages and pages of images and designer portfolios, I ultimately designed to bite the bullet and launched the design contest (I chose 99designs.com). Entries began to roll in. A few of the early designs looked similar to my Photoshop mock-ups. I felt justified. Talented even (I refused to worry that I made the wrong decision). I began to think maybe if this whole writing thing didn’t work out I could earn some spare change selling my own pre-made covers.

Additional entries started to roll in, and wow! I thought to myself, what an interesting idea – I wouldn’t have considered doing that! Now I understand what separates my Photoshop dabblings from experienced professionals. Keep them coming. In the words of my 2yo, “More! More!”

I found myself with over 160 entries in less than a week, and more than half of them were completely unique (I believe my experience may be atypical – I was told to expect 30). Suddenly all that choice I wanted so badly a week ago was overwhelming. How can I pick just one? What if I pick the wrong one? Too much choice was almost as paralyzing as having no choice. I was once again stressed, but it was worth it.

Thankfully, the contest offered the option of sending out a poll and letting the public vote. After whittling down the list to a few favorites, I asked, and a number of you answered. I am now extremely pleased to present the winner and new cover of An Uncertain Faith!

Cover by Danny Design Studio, Photography by Dave and Les Jacobs.

An Uncertain Faith
A brand new cover for a brand new release!

Every journey begins with a little risk

by Allie P., posted in Book Stuff and Publishing News, Indie book promotion, Life as I know it

Witch head nebula
Even the universe has its Halloween decorations up. [The witch head nebula]
Residents on the East Coast of the United States were informed that a privately owned supply rocket would be launching off the coast of Virginia just after sunset on Monday and it might be visible several states over as it ascended.

Although I have gone down a completely different career path, at one point I had dreamed of being an astronaut. The vastness of space continues to fascinate me. Therefore I was more than a little excited when I read about this event.

I set a reminder, and at launch time herded the family outside so that we could all stare towards the horizon. The hubby and I thought we saw something pass across the sky. Our eldest tried to follow where we pointed but saw nothing. The rocket was only expected to be visible for three minutes. Our son’s lip began to quiver as we told him that he’d probably missed it.

Eager to avert kiddo’s breakdown we ran inside and turned on the streaming footage, only to be confused to see a very large rocket still on the launch pad. The news broke that the launch was scrubbed. A civilian in a boat had gotten too close to the rocket. Like the Minnow in Gilligan’s Island, had the rocket launched as planned, the tiny ship would have been lost. What we had seen was only a high flying plane.

Terrible news for NASA, but awesome news for us. I told my son there would be a do over!

It was announced that the launch would take place the following day. Unfortunately Tuesday evening had significantly more cloud cover. It was highly unlikely we would see anything, but we tried anyway. Several minutes passed once again with my family out on the lawn looking at the sky.

Nothing.

Orbital Sciences Antares Launch
Not my favorite kind of firework

Back inside, I cued up NASA footage only to see the remnants of a large fire-ball. The voice over the footage announced that there had been a catastrophic accident. My son, who had already ‘missed’ one launch looked to me and asked, “what happened mom?”

I hate to age myself, but I remember being in school when the Challenger Space Shuttle blew up. I was almost exactly the same age as my son is now. We had been watching it live in class. All the teachers were excited because one of their own was a crewman. I remember not quite understanding that the footage I was watching was abnormal or tragic. My teacher hurried to turn off the television as they were forced to explain concepts we weren’t quite ready for.

Thankfully in this instance, the mission was unmanned, saving me from a more complicated conversation with my son. The only damage then when the rocket exploded was material, and he is well aware of the concept of stuff breaking. But the entire event serves as a reminder that there is always a risk of failure whenever you attempt to venture into the unknown, no matter how well you have planned and prepared. And yet, without those willing to take those risks, we would not be able to communicate with those on the other side of the world at the speed of light nor would we have infrared ear thermometers (which both my youngest and I are grateful for) or be able to sleep easy with memory foam.

“The thing that’s important is that we don’t overreact,” William Gerstenmaier, NASA’s associate administrator of human explorations and operations. “I don’t see this as a problem or a concern for us in the future. It’s just more awareness of what we’re trying to go do and it’s not easy.”

There is always the risk of failure in anything worth doing, but there is always an opportunity to learn, and that’s still a gain even if it isn’t necessarily the one you were aiming for.

15455863230_2a4fa47955_zToday marks my blog’s first anniversary. I began it as a way to help promote my first book, An Uncertain Faith. When I hit that publish button for the first time, I wasn’t sure what to expect, but to date it has been worth the risk. I’ve been able to connect with an extremely supportive community who have been willing to share their own pains and triumphs. I’ve also learned a lot about myself in the process.

Now I am taking another risk. I will be relaunching An Uncertain Faith in November under a different publishing label. As a result, my novel’s first edition will be unavailable for sale for a time. This was not an easy decision, I hate to risk the momentum I’ve been able to gain to date, but I found it to be a necessary one. But I have high hopes that this decision will prove to be  less catastrophic, and a more rewarding launch than the events of this week.

Amazon’s call to action

by Allie P., posted in Indie book promotion, Life as I know it

Embed from Getty Images

I receive quite a bit of email on any given day, half of which are various email newsletters I don’t particularly recall signing up for. I delete the majority of these without doing more than scanning the headlines. One of these is from Amazon’s Kindle Direct Publishing group and usually details how such and such author is now making so much money, not only are they making enough writing to replace their full-time job, their significant other is also leading a life of luxury.

I was surprised then to find that this week’s message was instead a call to action against publisher Hachette as part of their ongoing dispute regarding e-book pricing.

To summarize, Hachette wants to get a return on their investment by controlling the price of the books they publish, they believe their books are worth more because they are of higher quality than say, a book published without their help. They argue that unlike retailers, publishers invest heavily in individual books, often for years, before seeing any revenue. This investment includes: invest in advances against royalties, editing, design, production, marketing, warehousing, shipping, piracy protection, and more. All of this additional overhead is critical to their business and should be valued accordingly. You can see their full response here.

Amazon believes they would be able to sell more of Hachette’s books if only Hachette would agree to make less money on the books they (Amazon) sells. Amazon listed out several of their arguments in their email, two of which are:

  • “With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive”
  • “They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more.”

If Hachette compromises, unless they accept a lower return on their investment (a sure shareholder crowd pleaser), they will be forced to reduce staff or otherwise cut overhead, lowering either their selection or their quality standards.

If Amazon compromises, then this same fight will play out with all the other large publishers. Prices will stay where they are currently, or could even rise, making books less accessible to readers on a budget.

Which brings me back to the email. At the end, there is a call to action begging authors such as myself to write to Hachette’s CEO and carbon copy Amazon. The email even provided his email address and talking points. You can read the full letter at www.readersunited.com.

Amazon has been great to me. Without them I would not have sold half the books I’ve sold to date, and I love that they have a platform allowing a person such as myself the ability to compete with major players in the industry. I also wouldn’t have been able to do the majority of my shopping without them. As with any retailer, I believe they have the right to refuse to promote or sell goods which do not conform to their corporate strategy/image. However, and please don’t block me Amazon for saying this, I won’t be writing Hachette. Hachette has the right to charge what they believe is fair market price. If they believe that their e-books are worth $14+ then so be it. As a reader, I don’t buy their argument that there aren’t other cheaper alternatives which are just as worthwhile to read, but other readers might view this differently. As a writer, their pricing practices actually make my book easier to sell. I am not going to complain about a competitive advantage that comes my way.

This whole incident is like fighting parents bringing their children into an argument. It’s not in anyone’s benefit and should be avoided at all costs. It’s going to get ugly, things are going to get said that can never be unsaid, and no matter who wins the child is stuck with expensive therapy bills later.

Authors who have signed with Hachette’s companies might be suffering. If I was one of them, I might be upset that there were negotiations out of my control affecting my livelihood. However I am not one of them. I’d love to have their worst day’s sales. Nor am I an Amazon exclusive author. Amazon and Hachette, thank you both for enlightening me on your relative positions, but I hope you can settle this without my further involvement. Until then, I think I will continuing to support indie publishers and authors whenever possible.

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Megan Cyrulewski on Dancing in Puddles

by Allie P., posted in Book Stuff and Publishing News, Indie book promotion
A few weeks ago I was nominated for the Very Inspiring Blogger Award and I looked to see who other the nominees were. I was not surprised to see that one of these was Megan Cyrulewski. Since her blog launched, Megan has routinely supported authors by featuring numerous author interviews on her site. I was fortune enough to be included in that list. This Saturday, August 2nd, Megan will be releasing her own first book, a memoir, entitled Who Am I?: How My Daughter Taught Me to Let Go and Live Again. In it she details her journey into post-partum depression, divorce, domestic violence, law school, and her struggle to survive with her sanity intact. Her story helps to provide hope during times of challenge that things will get better.
I am thrilled to be able to support this book launch by featuring her writing on my blog. I hope that the following inspires you as much as it did me.
Sometimes you just need to dance in the puddles
by Megan Cyrulewski
I’ve been stressed lately, I’m not going to lie.  I feel like I have a million things on my plate and my plate is spilling over.  I have anxiety disorder and sometimes my anxiety goes up a notch when I’m overwhelmed.  This is how my life has always been.  Nothing has ever happened a little at a time.  I’m riding even for a long time and then everything starts again all at once.I’ve been feeling sort of like a robot lately.  I have deadlines and I know what needs to be done so it gets done.  Each day I have a list in my planner (my old-school paper planner) and by the end of the day, everything is checked off.  I should feel a sense of accomplishment, but all I see when I look at my planner is what I have to do the next day.Yesterday when I came home from working on something, Madelyne (my daughter) was upset.  I asked my mom what was wrong and my mom said that Madelyne was upset because she had a potty accident.  She peed in her pants.  Madelyne, unfortunately or fortunately, is already a Type A personality like her mommy.  She doesn’t like to make mistakes.  Everything is supposed to be right and in order.  That is a blessing and a curse for both of us.  Sometimes I need my life to be orderly and neat, which means I’m right on schedule.  But as I looked at the tears on Madelyne’s face after her accident, I realized in that moment that bumps in the road are okay.I told Madelyne to get on her rain boots because we were going for a walk around the block.  Madelyne loves to go outside so she immediately jumped up.  The tears stopped falling and a smile replaced her frown.  She was confused as to why she was wearing rain boots instead of her tennis shoes, but I told her it was a surprise.  She took my hand, we waved good-bye to Grandma and we started on our walk.

It had rained the night before and I knew there were going to be puddles on our walk.  When we got to the first puddle, Madelyne started to walk around it because that’s what I usually tell her to do.  This walk, however, was different.  I jumped smack dab right in the middle of the puddle.  Water splashed everywhere – our boots, pants and even on Madelyne’s jacket.

“Mommy,” Madelyne said, “We have to go home now and change our pants because they are wet.”
“You know what, Pooks?”  (My pet name for Madelyne is Pookie sometimes shortened to Pooks) “We’re going to dance in the puddles today.”  So I continued to dance.
Madelyne stuck one booted foot in the puddle.  She looked at me, her eyes questioning.  I smiled.  She took a few steps back and then leaped into the puddle.

“We’re dancing in the puddle!”  Madelyne exclaimed.
“We’re dancing in the puddle!”  I exclaimed.
“And it’s okay if our pants get wet!”  Madelyne yelled.
“And it’s okay if our boots get wet!”  I yelled.
“Because we can always change them when we get home!”  Madelyne screamed.
“Because today we are dancing in the puddles!”  I screamed as we twirled around.

When we were a couple of houses away from home, Madelyne told me how much fun she had on our walk:
“I love taking walks with you, Mommy.”
“I love taking walks with you too, Pooks.

Madelyne slipped her puddle-soaked hand in mine.  “It’s okay that our pants are wet.”
I smiled and gripped her hand.  “It’s okay.”

We walked up the driveway.  My mom watched us from the window.  She laughed when she saw us in our wet pants.  After I put a new dry pair of pants on Madelyne, she gave me a hug and whispered in my ear, “I love you because you are my mommy.”

As the tears streamed down my face, I whispered, “I love you because you are my Pookie.”

Sometimes, you just need to dance in the puddles.

Spring is arriving and for every thing there is a season

by Allie P., posted in Indie book promotion, Life as I know it
Just like the seasons, people have the ability...
Just like the seasons, people have the ability to change (Photo credit: symphony of love)

Earlier this week I was invited to participate in one of my area’s working mom’s luncheons coordinated through the city’s Chamber of Commerce. I love these functions because everyone there is not only trying to expand their network for business purposes, but are genuinely interested in swapping tips for how best to achieve work life balance.

After a bit of pure socialization the more formal portion of the program began and the guest speaker took the stage. She was cheerful and energetic during her introduction and I was eager to hear what secrets this person who so obviously had her life together was going to share with the group.

Then she started telling us her life story, and the smile slipped. I realized very quickly how very wrong I had been to judge her particular book from its cover. She talked about dealing with the death of a parent in her early teens, and how she struggled to put herself through college and achieve her dream job. Just as you thought she was going to wrap up her presentation with the old “and they all lived happily ever after,” she told us about her experience with every parent’s worst nightmare, the loss of a child.

You could have heard a pin drop in the room. I felt my eyes tear up as she went on to talk about how she was only able to get out of bed due to her eldest child and the guilt she felt in having another baby later. Amazingly, somehow she had been able to maintain the ability to feel gratitude even after her ordeal; gratitude for her family, her friends, and her extended support network. She told us about how while her family would never be whole,  they were made stronger.

She tasked us all to discuss the challenges we individually had faced and how we had been able to grow as a result. In full disclosure, no one at my table felt we could top that speech. Her experience had been too raw, too real, for us to process over the next thirty minutes and a cupcake. We instead choose to tackle safer topics such as the ideal age difference in siblings and the headaches resulting from our local kindergarten enrollment process.

Tasmanian Devil in defensive stance, at Tasman...
Tasmanian Devil in defensive stance, at Tasmanian Devil Conservation Park, Tasman Peninsula. (Photo credit: Wikipedia)

I went home that night and my toddler’s terrible twos were in full force. Imagine a Tasmanian Devil hopped up on speed, chased with a pack of Red Bull. You might then have some idea of his disposition. He was having one of those days. His brother wasn’t exactly helping the situation by demanding my attention each and every time I attempted to sit down and decompress. But as much as I might have been tempted at that moment to sell them to the circus, at least both of my boys were home and healthy.

Obviously dealing with the challenges of living with the pre-school set can in no way compare with the challenges of living without them. As I checked on my boys sleeping peacefully in their beds later that evening, I was reminded of how lucky I have been to have my own family and support network.

Usually I would end my post with some related reading, but as I did not participate in the group assignment when instructed, I would like to take this time to complete my homework. In addition to the gratitude I feel towards the support my family and friends have given me, I would also like to express my thanks to a few of my fellow author/bloggers celebrating their own big news this month for unknowingly inspiring, motivating, and/or helping to guide me through the publishing process.

Listed in no particular order –

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