I’m a little behind on my television viewing at the moment (it’s the downside of trying to get a book ready for publishing), but all work and no play makes Allie a dull girl. Therefore I managed to squeeze in an episode of Saturday Night Live a few days after it aired. Unfortunately for me, most of the episode proved to be like eating a bland cookie when you are trying to diet (nice to look at, but not worth the calories) with the exception of one featured short film toward the end.
The film was about a person who has grown obsessed with the font chosen for the film, Avatar called Papyrus. Or rather it is about the person’s obsession about why that particular font, out of all the fonts available, was chosen “like a careless child,” for such a marquee event.
My husband looked at me as the joke continued to play out for the next three minutes. “This must be for people like you.”
By ‘people like me’ he meant people who respond to every school presentation whether it be the PTA’s fundraising plans, faculty procedures, or a teacher’s syllabus, due to letters projected on the screen being written in Comic Sans like Joan Crawford (played by Faye Dunaway) seeing wire hangers in Mommie Dearest. (I wish I could say I was exaggerating, but I am not.)
People who understand that fonts can set the tone as much as any background art.
People, whose fixation on fonts has the potential to topple governments.
This summer it was revealed that the daughter of Nawaz Sharif, the Prime Minister of Pakistan, allegedly forged documents downplaying the involvement in a London real estate deal after the legality of the family’s income sources were questioned.
How was it determined the documents she presented were forgeries?
Because the font used, Calibri, now a Microsoft Word default, wasn’t available the year the documents were supposed to have been created and people noticed it. (Source: The Guardian, “‘Fontgate’: Microsoft, Wikipedia and the scandal threatening the Pakistani PM”.)
People who can be called designerds (emphasis on the nerd), as I saw one fellow font-ficionado dub herself.
In other words, font selection matters. Maybe not to you, but it does to someone out there in the audience (and effective presentations are all about the audience), so pick your fonts with care and use them wisely.