On Art and Artists

Every now and then I hear the comment from my friends and acquaintances that they read my book and while it wasn’t the genre they usually pick up they enjoyed it. I find this to be a rather odd compliment. I know that I have to maintain a thick skin in this business, but it occasionally sounds like they are saying something along the lines of you were great in spite of what you wrote. Because my book wasn’t in their preferred genre, if they did not know me personally, they might never have come across it, it definitely wasn’t due to its shelf placement.

I don’t know how to balance their feedback in future projects with feedback from readers who preferred genre. On one hand the genre reader is more familiar with comparable stories and so their feedback could make my work stronger in its category. On the other hand, the non-genre reader’s helps to support me as an author by expanding my market reach. So what is more important, the art or the artist?

In a World of Small TruthsLast week, I was lucky enough to meet with Ray Morrison, author of a short story collection, In a World of Small Truths. He made a point to state that he puts very little of himself into his stories, which is probably a good thing as his short stories tended to go a little dark. Had I never met him, I would never have guessed that he was an extremely funny and friendly man who also happens to be a vet. In short, he was completely different from what I would have expected.

He was very open about his process and gave those of us in the room some tips about how not to sound like a newbie. I knew about excessive use of adverbs, but apparently dialogue tags also give you away. For example you can’t gasp something and talk at the same time. Well I guess you could.. but not a long drawn out phrase.

I was also fascinated by the process in which he and his publisher selected the order in which the stories appeared. Hint – it’s all about variety. As a person who typically reads from one cover to cover, I was amused to learn that the majority of those in the room just pick a story to read based on its title and length rather than chronologic order rendering all that painstaking effort moot. All in all I was very happy to have been introduced to his work, but it was all I could do not to blurt out, I don’t typically read collections of short stories, but yours were great.

I guess in the long run it’s not important if you are inspired by the art or the artist. The important thing is finding a reason to expose yourself to new ideas or experiences. Oh – and don’t judge a book by its cover.

The Working Title

I am asking people to weigh in on what type of title most appeals to them on my facebook page (https://www.facebook.com/alliepottswrites) because frankly I need all the help I can get coming up with a title for my current project. I’ve run through at least five working titles and still haven’t found the one. I ran into a similar issue when selecting the title for my first. By comparison, I found naming my characters significantly easier.

Cover imageIn my first novel, my protagonist’s name was Charlotte, selected because it quite simply means feminine and I wanted her to represent an average woman. There is a mystery element to the story, but for obvious reasons I couldn’t title her story Charlotte’s Web. I am rather proud of the ending and did not want to give anything away, so that further limited what imagery I could include. By the same token, I don’t expect the reader to particularly like her during the first act in the book, so I definitely didn’t want to pull imagery from that section either. I ultimately decided to create a title that summarized the underlying premise of the book, but it was a difficult decision to make. I had just spent the last several months of writing to develop a premise, and here I was trying to refine it down to a catchy 1 – 3 words.

Thankfully I worked with a professional cover artist so that I was able to avoid a similar situation when selecting the front.

So now I’d like to open the topic up for comments from the public. Authors, what inspired you to create your own titles? Did you create the title first and then write the story or vice versa? Were you lucky (or not so lucky) to have your title selected by a publisher’s working group? Readers, what kinds of titles draw you in?

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Standing out in the crowd

I am what some may call vertically challenged. For this reason standing out in a crowd has always been somewhat difficult for me.

My husband towers over a foot above me, which has proven helpful time and time again. He might have difficulty finding me, but at least I can see him. During the past few times we ventured out for New Years citywide celebrations, I’ve chosen to wear distinctive hats to help him better identify me in the masses. It is a strategy that may have helped us reduce the number of times we have to text our locations, if separated, like a grown up version of the Marco Polo, but I am still working on finding my ‘distinctive hat’ for the book crowd.

Helvetica cattle
Helvetica cattle (Photo credit: Wikipedia)

There is a fairly well known book on marketing called The Purple Cow which deals with the importance of finding some way to separate your product from the dozens others like it in a way that is unexpected or otherwise remarkable. By its logic, I might be able to bring attention to my book in the brick and mortar store if I had the pages printed in orange or had the book printed and bound in the shape of a triangle. Better yet, I could replace the cover altogether with an OLED and animate the thing! Can you even imagine how awful the bookstore experience would be if the shelves were turned into a tiny climate controlled version of Times Square? It is going to happen. Start shopping for sunglasses now.

English: Broadway show billboards at the corne...

Unfortunately the same tactics won’t work for the e-book – unless retail websites and eReaders start allowing animated gifs as cover art. But until then, what can be done to better distinguish an e-book from the thousands of others when they all will be displayed on nearly the same medium? Yes, I could manipulate the price as an attention – for example drop it from $3.99 to something oddly specific like $3.76, but that might impact long term brand value.

One I saw is to bundle your e-book. As I only have a single published novel to my name, that would be some feat to pull off. I guess I could do that by forming some partnership with another equally new author in a symbiotic alliance. Debut Authors Assemble!

Until then, I’ll keep working on trying to find the neglected market and growing my reviews.

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That’s a wrap

There is a good chance that I may have forgotten a person or two on my shopping list, but I believe I may just be done with my holiday shopping, and I hope that I helped 5 others finish theirs a well.

For the past month I have been running a giveaway contest on goodreads.com. 5 copies of my book were up for grabs. The contest ended in the wee hours of this morning and the lucky five winners were chosen completely at random out of 822 entrants.

Looking at the results, I was happy to see that the book’s synopsis appealed to people across the country. Hopefully the rest of the book will appeal as well.

Getting on the Shelf

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Up until now, my strategy with regards to book sales had been nearly completely focused on electronic sales. I had heard so many stories about how difficult it was for the self-published author to get shelf space within the traditional brick and mortar store that it just wasn’t an avenue that I thought would be worth my time to pursue. Besides, I positively adore my e-reader, it is the wave of the future right???

Well e-readers may still be the wave of the future, but the feedback I received from the working mothers I met at the Raleigh Chamber of Commerce (or other online poll results) is anything to go on, I did need to give brick and mortar a second chance.

Luckily my neck of the woods boasts one of state’s, if not nation’s top independent book stores, Quail Ridge Books and Music.

Rather than being blown off, I was invited to sit by the fireplace and pitch my story while I was told about their impressive history, and their fierce independent spirit. As a result I am thrilled to report that by the end of the week, my novel, An Uncertain Faith, will be rubbing bookends with other local authors in their Southern Fiction section.

This store is also known for their numerous author events, so getting on their packed calendar is going to be a goal for 2014.