My top secret 2014 performance review

It’s that time of year again. Time for me to sit down and analyze the performance of staff at the day job in painstaking detail. I look forward to the process as eagerly as they do. Who doesn’t love to see in writing the ways in which their work can improve even if the words are no real surprise? I know I sure do when it’s my turn. That’s totally why I’ve been having a virtual argument debate with my editor’s notes over the last several weeks.

One of the biggest upsides about being an independent author is the ability to be in control of everything (except forcing people to buy your book). I’ve often heard it compared to going into business for one’s self. We are the authorpreneurs! YAY!

So, if this is truly a business and not just a hobby, perhaps it is time to schedule a performance review with my staff.

Please come in Allie.  Would you shut the door and have a seat?

Now, I’ve been looking at your annual report and while you’ve done a great job gaining additional exposure on WordPress when comparing 2013 to 2014, but you haven’t pulled in nearly the numbers as some of your counterparts at other firms. Why do you think that is?

Hmmm…. Likely it is because I am terrible at writing eye-catching titles.

How can you improve this?

Phone a friend? No? Well then maybe I will start trying out some of the hundreds of catchy title formulas out there in 2015 and see how that works out for me.

Well that can’t hurt. Seriously, your titles have been atrocious at times. I mean ‘Is that a fire hydrant or a really odd garden gnome?‘ Really?

Umm… we agree, that wasn’t my best work. In my defense, I had spent on my creativity on content that day. The tank was dry.

What about social media? What are you doing to improve your exposure in that area?

I’m actually advertising my blog less on Twitter, and interacting more. I told myself that for every tweet I send out, I would find at least four by others to favorite, retweet, or reply to.  I’ve made some really enjoyable connections and now I barely pay attention to my follower count, and yet on the occasions I do, I see it continues to grow.

How about Facebook?

Facebook doesn’t always show my updates in feeds, even if a person has liked my page. There is little I can do there except hope that the handful of people who actually see my updates feel like sharing them with their network. Therefore I don’t see myself spending more energy there than I already have been.

Looking over your other marketing efforts, I see that you tried out a number of things early in the year like paid ads, a Goodreads giveaway, and review exchanges, but your efforts dropped off mid year. Are you planning on trying any of these things again this year?

I ran a second Goodreads give away toward the end of the year when An Uncertain Faith was re-released as well as a free promotion of the book. I used paid ads at the beginning of the year and didn’t use paid ads at the end. Interestingly enough I received an almost identical number of entries in the Goodreads give away each time with about as many resulting reviews. So no, I don’t think I will be using paid ads again.

What about the review exchanges?

I learned that review exchanges are not for me. I’d rather my book was reviewed by someone who was interested enough in my blurb or my blog to pick it up rather than someone who is just reviewing it because they feel obligated to.  I worry too much that my book might get lampooned or insincerely praised just because of how I liked theirs. It feels like being in an old Western gun duel. I am however making a point of reviewing the books that I’ve picked out of my own free will more often.

Let’s address the elephant in the room. You know that the best way to be successful in this business is to release more books. Why then is your second project taking so long to release?

I could blame it on a number of things. My day job changed mid-year. I had to make significant changes to the structure, etc. But I boils down to one thing. I forgot how to properly manage my time. I’ve already taken major steps to address this. Now I only have a few chapters left to rewrite before it can be sent out for another round of complaints critique. I’ve also entered a few short story contests. Hopefully as a result I will have something else out there with my name on it in 2015.

Do you have any questions for me?

Will I be getting a raise this year?

You didn’t tell me you dabbled in writing humor.

Is that a no?

Good luck with the contests.

Mock report card
All type and no play make Allie an out of shape girl

 

 

 

Villany close to home

My little lord tyrant, also known as my toddler (2), is nearing the end of his terrible twos. This would excite me beyond belief if it were not for the fact that prior experience has taught me the threes are even more trying.

As he sat in his booster seat at the table the other day considering whether or not food would look better either smeared in his hair or on the floor (because in his tummy is definitely not where it belongs), the hubby and I sought ways to distract him. We asked him what he wanted for his big day.

I wasn’t really expecting an articulate response. He is still two after all, and he did quite well for himself during the holiday season, but I was expecting him to say “planes,” or “monkeys,” or even “dinosaurs!” all of which are his reigning favorites. Instead he answered, “parties.”

My elder son, 6, was flabbergasted. Did his younger brother really just turn down presents? Surely his brother didn’t mean what he had just said. He obviously did not understand the question properly. He looked at 2 and offered multiple alternative suggestions. Don’t you want this? Don’t you want that? He was nearly begging his brother to suggest something, anything, that could be picked up from the store. 2 listened attentively. His brother was talking directly to him and as far as he is concerned his elder brother is a rock star.

You could almost see the gears turning in his head. Finally, after deciding that his food looked best squished into a paste on top of his place mat, 2 answered, “I don think so…”

Could it be that my youngest has already figured out that shared experiences are so much better than physical things? Could he, at 2, already be on the path toward a zen like state of happy acceptance? As both the hubby and I are flirting with minimalism, we were so proud.

But then I brought this story up to a few who also know his little lord majesty. They suggested a chilling alternative. What if 2 had already devised that “Party” typically means multiple presents? He did ask for parties. Plural. What if he really understood what the word meant? Why settle for a short list when you can have it all! My son could be playing a much bigger game.

Stewie Griffin
Stewie Griffin (Photo credit: Wikipedia) a character obviously based on my toddler

If that is the case, if his request was thought out, then there is a level of evil genius behind those adorable blue eyes that should frighten me to my core.

“He is the Napoleon of crime, Watson. He is the organizer of half that is evil and of nearly all that is undetected in this great city, He is a genius, a philosopher, an abstract thinker. He has a brain of the first order. He sits motionless, like a spider in the center of its web, but that web has a thousand radiations, and he knows well every quiver of each of them. He does little himself. He only plans.”

Sir Arthur Doyle wrote those words to describe Dr. Moriarty, but Sherlock Holmes could easily be describing my second born.

It’s a good thing then for my son’s sake, that I’ve always enjoyed a well developed villain (or anti-hero) whether it be in a book or on the screen. I like to better understand their motivations. To me, there is something awe inspiring about seeing their plan unfurl after they have lead the “good guys” on a merry goose chase. I enjoy them because I believe that by examining our darker motivations on the page or screen we actually are inspired to be better people in our daily lives.

Recently, I decided to cut back on my regular posting in order to finish up rewrites on my current novel project. The year is only a couple weeks old and I’ve made more progress in these few days than I have over the last several weeks. I’m don’t believe I am giving away too much to say that it features a character who eventually could be described as a villain, but is far from considering herself as one. You may not particularly like her, but if I’ve done my job, at least you will start to understand her.

But what about the villains out there who aren’t fictitious? Does my fascination with the anti-hero mean that I should feel more compelled to understand their backstory? Should I care about their motivations when what they have done seems senseless? There is an old saying that goes the road to hell is paved with the best of intentions. I truly believe that most people, in their hearts, believe they are good people, doing what is just, but that doesn’t mean they aren’t capable of committing the most atrocious acts. This is why the end result matters as much as the person or persons committing the act. I might sympathize with a person’s plight, but some ends are never justified by the means. In order to be good, you must also do good.

Perhaps I need to work on being more understanding or forgiving. Perhaps the world needs to get a little less crazy.

Until then, I continue to only celebrate the villains on the page, the real-life heroes, and maybe a certain soon to be three year old’s big day.

Je suis Charlie!

Reflecting on 2014

Time sneaks up on you like a windshield on a bug – John Lithgow

It’s New Years Day. Another year has come and gone. I was fortunate enough to have the week between Christmas and New Year off from the day job and had been looking forward to this extra time since Thanksgiving. It was going to be time for me to spend time with my family, make a last-ditch effort to complete some of my 2014 goals, and of course reflect upon the last year.

I was able to do all of these things, and at the same time recognized one singular truth: I don’t pay the woman who watches my toddler nearly enough.

I thought this after our toddler snuck beside his dad in the bathroom and tried to ‘catch’ the stream. (Oh yes, my son – that one is going down in your permanent record). After spotting the lovely ‘snow’ made up of shredded tissue paper that materialized in our foyer during the nanosecond I wasn’t paying attention. (I blame you, coffee, for this one – you should not have taken so long to get into my cup that morning… There, there. Don’t worry, I can never stay mad at you long. All is already forgiven). And again during the entire day the toddler ran from me screaming if I so much as got within a foot of him because he was convinced I was going to put him to bed (he was only right a couple of those times).

My eldest had his fair share of moments as well. Although perhaps I share some of that blame. Looking back, when I said, please don’t come into the bonus room as it is where we are currently storing the boxes for the Christmas decorations, I clearly meant, why yes, I would love for you to turn each box over in there and spill the packaging materials out. I should be thanking him for reading my mind.

My holiday wasn’t perfect, but it was wonderful all the same. For each of the moments that made me want to pull my hair out, there were those I want to relive over and over. Like the watching my boys’ eyes light up as they glimpsed the pile of cookies set aside for Santa. Seeing that look of pure joy on their faces as they noticed the packages which magically appeared overnight around the tree. Listening to them belt out Christmas carols with half remembered lyrics. Those were the moments that made me wonder if my day job pays me enough to keep me away from my guys.

My time off between Christmas and New Years was very much a reflection of my entire year. There were some pretty stressful moments, moments that easily could have brought me down, but early in the year I had decided to focus on the positive. If I was only able to keep one resolution, I am glad it was that one. Because I was always on the lookout for a reason to be happy, some silver lining, I can now count at least as many accomplishments as I can failures. As a result, while I may not yet be a household name, I can still consider 2014 a resounding success.

Here’s to 2015. May it be just as rewarding!

while the video is not a scene from my house, it easily could have been…enjoy!

Do one brave thing today

There is a lot of discussion about the movie, “The Interview,” Sony Pictures, and North Korea. When the news first broke that Sony Pictures was hacked, I thought it had to be a publicity stunt. The story was too ridiculous to be true. The group responsible for the attack had deemed “The Interview” as offensive and were threatening to not only release sensitive company information, but were also vowing to enact physical revenge upon any theater showing the film. The studio caved to the groups demands in order to save billions of dollars (and save face – really what was in those emails?) and/or because they didn’t want to risk their customers’ lives. They agreed not to release the movie as scheduled. The US government has now linked the group responsible for the attack to North Korea and Sony Pictures is being criticised as giving in to a foreign terrorist threat.

I wasn’t going to watch the “Interview” on its opening day. I don’t exactly make it a priority to see first run movies anymore (I have two small children after all). While I do enjoy the occasional low-brow comedy (especially those with a satirical edge), I rarely find them to be worth the hassle of finding a sitter. I find that I enjoy them much more when playing my DVD player in the comfort of my home.

Several weeks ago, one of these made it into my DVD queue. Coincidentally it too starred a Seth. It was “A Hundred Ways to Die in the Old West.” True to its title, characters played by various extras are killed throughout the film in bizarre fashion. The protagonist in the movie has no business living in the Wild West. With all the natural ways of dying unexpectedly, he sees no reason to involve himself in fights that could further decrease his likelihood of survival and is deemed a coward. Eventually he does find something worth fighting for. Yes, there was a scene in which a character tried to participate in a gun fight while dealing with the effects of a laxative but there was still a worthwhile message hidden among the toilet humor. The protagonist learns that while there may be a hundred ways to die, there is only one way to live – with courage and conviction.

When I started this blog a little over a year ago, I really didn’t know what to write about. I didn’t want to write about the writing or publishing process. With only one book to my name I didn’t feel that I was a credible expert. Instead I stuck to safe subjects like leadership, entrepreneurship, positive thinking, or my family.

Then one day I got mad. It felt good putting my feelings in writing, but I hesitated hitting the publish button. The nice thing about writing fiction is that your characters can express any sort of feeling about the world without those feelings necessarily reflecting back on the author. This site is anything but fiction. How then could I write about leadership if I wasn’t brave enough to stand by my convictions?

courage
click for attribution

 

I hit the publish button. The piece went out and a few notifications started rolling in. It was being read. Oh dear. I waited for my subscription numbers to start to drop. They grew instead.

I thought I had gotten lucky. Weeks passed. Life returned to normal.

I got angry again and learned by sharing my experience that I wasn’t the only one.

Unfortunately, life once again returned to normal. Normal is stagnant. Normal is what allows us to continue ignore uncomfortable conversations. Normal is what allows us to continue to accept the status quo. Normal is what makes us fear change.

However change can be just as good when done for the right reasons.

Last week, I wrote about my writing goals for 2015. These are necessary if I want to take my writing to the next level. Unfortunately as I haven’t successfully found five to ten extra hours in the week, I have to make some changes in my schedule. As a result, this will actually be my last regularly scheduled Monday post.

I will still be posting every Thursday (expect December 25th as I will be spending the holiday with family). You may start see less of me, but I hope under this new schedule I will have a bigger impact.

I would like to thank you all for your continued support and wish you all the Happiest of Holidays and an equally hopeful new year!

Owning rejection

To my Jewish friends, Happy Hanukkah. I envy you right now. You are in the midst of celebration. The prep work is mostly over.

churchill-giving-quote1I on the other hand-made the mistake of looking at today’s date. There are only seven days left until Christmas! I hope you did a better job of managing your personal shopping calendar than I did this holiday season. While I managed to check off many names from my shopping list, I still have a few presents to go and am nearly out of time. I would like to apologize to those recipients in advance. From this point on some gifts may be more thoughtful than others depending on what is still in stock on the shelves or what can ship on time.

This rush of panic is one of the few downsides of having an above average sized family. I have two much younger brothers. I was grown and out of the house before they were even talking. As a result, there have been several years that I didn’t have a clue what to give them. How would I know what a young boy would want? Before they came around our entire house had been girl-centric. I would try my best, but often as I watched them unwrap their gifts, I would learn that my guess was wrong in the exquisitely blunt and honest terms that only preschoolers and/or extreme elderly can get away with.

All I could do was plaster a smile on my face and try not to take their rejection too personally. They didn’t know that I had spent three lunch breaks staring at rows of toys only to return with empty hands and an empty stomach. They didn’t know about the traffic related stress I had been exposed to, the hours I spent on the internet researching gift guides, or the impromptu co-worker polls I had conducted to find the thing I eventually gave them. All they knew was the box in front of them didn’t contain what they were looking for and told me so. I assume they were only trying to help me do better next Christmas (or their next birthday, whichever came first).

Giving gifts to small kids who aren’t your own during the holidays can teach you a lot about how to handle rejection in general.

This experience repeated itself over a few years. Gradually though, I either learned how to better anticipate what they would like (or they learned better tact). I grew a thicker skin. I learned how to rebound after rejection. It can still hurts like heck at the time of impact, but I’ve learned that there will almost always be another year, another time to try again. Most importantly I learned how to, um…, ask them what they wanted (I know – who has time to waste finding out pesky details like wishlist requirements).

So I know I can handle rejection. I’ve learned to finding a way to spin it in a positive light. I don’t just handle it. I’ve learned to own it. Rejection, after all, is just another means to help you figure out exactly what it is you really want in life. But I still really do not like it. I might even say I go out of my way to avoid it if I can.

But recently I’ve started asking myself why?

Since the birth of my children, I’ve had toys and books hurled at me, been peed, pooped, and puked on. I’ve had a little voice scream in my ear ‘NO!’  and ‘Bad Mommy!’ as I carry my son to his bed before he thinks he is ready (I’ve developed a bit of a constant ring in one ear). Why then should I let a little thing like a piece of paper with a no thanks on it or a negative review get me down? I’ve experienced far worse.

If there is only seven more days until Christmas, that means the New Year is just around the corner.

I may be completely behind in my holiday prep, but I can get a head start on my New Year’s Resolutions. In 2015, I am resolving to put myself out there more. To do more with my writing goals. I am going to submit my work to one to two more contests than I did in 2014 (yes, this is a quantity greater than 0 – I just haven’t heard back from the judges yet). I may even submit my work to an agent or larger publishing house (I might not sign with them, but I wouldn’t mind seeing what they have to offer).

Oh… and I might actually finish my shopping on time next year.