How to quickly add some serious credibility to your business or your brand

How to quickly add some serious credibility to your business or your brand - www.alliepottwrites.comI love quotes. I love reading them. I love using them in my posts as a way to flavor my thoughts with another voice. The trouble is it sometimes takes me ages to find the perfect complement to whatever topic I happen to be writing on at the time.

Then there are the follow-up problems.

How to determine whether a quote is legitimate or not and who really said it? Take for instance the story about the valedictorian in Kentucky who attributed a quote in his commencement speech to one US president only to change its source moments later as a joke that wasn’t viewed as funny by some members of the crowd.

Stories like that prove that no matter how meaningful, empowering, or thought-provoking a quote’s message is, the quote’s mouthpiece also matters. So I try to be careful how I use them.

“With great power, comes great responsibility” – Spider-Man’s Uncle Ben (or was it?)

Up until now, my go-to source has been sites like www.brainyquotes.com and www.tinybuddha.com for when I am need of some additional zen. Both sites have nice keyword searching functions and I’ve created more than one post based entirely on a quote of the day, but there is no way of knowing for sure that the person cited is the first person (on record) to have ever said it. Hence the follow-up homework problem.

I have since found a new way to incorporate direct quotes straight from the source into the world of my other writing jobHARO. HARO stands for Help A Reporter Out (www.helpareporter.com) and it is a free tool for journalists (bloggers, podcasters, and authors too) that helps you find potential sources for upcoming articles.

The rules for journalists, bloggers, and podcasters are pretty stringent as they require your website or media outlet have an Alexa (yes, Amazon’s Alexa – because she’s EVERYWHERE) rating of 1 million or less. This score based on your site’s traffic. However, authors can use the tool to find sources for their books without a media outlet, but it can only be a request for less than 300 words and you must have an estimated publication date as well as a publisher (though I didn’t see anything that said it couldn’t be self) to be considered.

Sadly though, there is no “student” reporter program.

However, if you do meet their guidelines all you do is submit a query outlining your question, what you are looking for in a source, and when you need a response back. You need to be as specific as possible when describing your preferred expert to ensure you get the best sort of response for your platform or outlet. Once your query is approved by HARO, it is then sent out as part of several email blasts that go out throughout the day.

Help Wanted
image courtesy of http://www.flickr.com

But guess what, you don’t have to be a rockstar journalist or multimedia darling.  To use HARO to earn some extra cred for your book, business or brand, all you have to do is sign up as a source.

“And so it became that the quote lover became that which she loved: the quoted.” – so say I, from the book of me

The downside of signing up for the service as either a journalist or a source is the number of emails. There are so many emails. Three per day, and opting out is a frowned upon. But all those emails are filled with reporters just begging for potential interviewees, which are then broken out into various categories. HARO also offers paid plans to help filter by keyword if the emails start to get to you.

While you, as a source, can’t pitch your book, blog, or business outright, you can position yourself as an expert in your field based on how you answer the reporter’s questions. Then if your answer, or pitch, is accepted, you can get featured giving you access to a much larger media outlet, and access to your potential target audience without having to know a guy who knows a guy who knows a gal who used to babysit for the local section’s current editor.

Oh, and at a maximum of 300 words, it is a lot easier (and faster) to do than guest posting.

Though, seriously if you want to write a guest post sometime, that’s cool too.

5 Basic Things You Learn After Starting To Write Full-Time

5 Basic Things You Learn After Starting to Write Full-Time - www.alliepottswrites.comI haven’t been in my new position as a full-time writer long, but I am already learning a number of things about the process, especially as to how it pertains to online media – like how bad I am at it on this site (in terms of monetization, rapid audience building, or anything else you can think of when you try to come up with ways to actually making a living off writing outside of selling books, which is a whole story for another day), even when the writing itself was good.

For one, I don’t use nearly enough H2 tags in my blog posts, or headers for those not as versed in HTML lingo. Apparently, readers like to see big bold text so they know which words I spent hours upon hours tirelessly crafting are okay for their eyes to totally skip over.

That being said:

Be bold

Readers bypassing lengthy intros will jump directly to the text immediately under the header, so feel free to repeat yourself. Chances are they didn’t read it the first time you alluded to something in the opening.

Explain the benefit in clear and simple terms

You might think you are offering your readers a great value in sharing your story. After all, you are giving the very generous gift of your writing time when you probably should be spending that time on the last book in your science fiction trilogy or … I don’t know … relaxing (I hear that’s a good thing) and asking only that they give you minutes of their time or a comment or two in return. As a result, you might think the benefit to the reader is clear but is it? Is it really?

Don’t forget about SEO

Google and all its AI helpers scurrying about in the background like long, long web pages (as in hundreds if not thousands of words), filled with short, short paragraphs (5 lines and under will do) prominently featuring your primary keyword. They can be difficult to please like that. There are all sorts of other rules to follow for true SEO, but I’m still learning those.

End with a call to action …

Want to connect? Leave your contact information. Want them to sign up for your newsletter mailing list which had never been sold to third parties, and never will be, but also now is forcing you to create this whole privacy policy thingy in order to be GDPR compliant instead of writing a longer post? Tell them. People like instructions. Except for anarchists. But then again, you should never expect to please everyone.

Seriously – comment – sign up – or connect. I love to hear from you.

… but also leave them a reason to come back for more

Until next time.

 

Time flies when you are having fun – an end of quarter review

It is hard to believe that Spring is here, especially when there are parts of the US still getting dustings of snow. It seems as if I was just ringing in the new year and setting goals for what I wanted to accomplish over the course of the next several months.

This week, in the spirit of looking back, while continuing to plan forward, I decided to revisit a few posts from the first quarter.


Original: “You have to stay in shape. My grandmother, she started walking five miles a day when she was sixty. She’s ninety-seven today and we don’t know where she is.” – Ellen …

Source: The great grain-free reboot: a thirty-one-day challenge

Update: Well folks, I am happy to say that not only was I successful in achieving this goal, I managed to figure out the recipe for making grain-free taco shells that actually hold together. I would have included a picture, but they seem to disappear off my plate before I can get the camera out.

In fact, I have found limiting my grain intake to be so easy, especially with ready-made alternatives like Against the Grain frozen pizza, I’ve decided to keep the challenge going.

In case you are curious about the zucchini shells/wraps – all you need is:

  • 1 zucchini
  • 1 egg
  • 1/4 cup shredded cheese

That’s it.

Set the oven to 350F. Grate the zucchini and squeeze the results a couple of times to drain excess water, then shape and flatten on a stick proof baking sheet. Bake for 12-15 minutes. Let cool for a couple of minutes and enjoy. Creates 2-4 soft tortilla substitutes.


Original: This is the launch week for a young adult science fiction book called Joan the Made written by Kristen Pham. While I always enjoy celebrating my fellow indie author’s bookbirthdays, this one …

Source: How to support an indie author for free – a first experience with the Kindle Scout Program

Update: This post had not yet lived in the blogosphere for a week when I received a note from the people at the Kindle Scout Program informing me that they were no longer taking any new submissions from authors and that I had until May 31st to claim any free books gained through the nomination process. No reason for this announcement was given. I will continue to look for other ways to support indie authors and encourage you to leave reviews as much as possible. It makes a huge difference.


Original: May include spoilers. My office door opens and a woman with curly brown hair peeks in. “Um, are you ready for me?” she asks with a smile. Not waiting for a reply, she crosses the thresh…

Source: One super serious, yet totally fictitious performance review – featuring Uncertain Faith’s Charlotte Row

Update: Unfortunately, Charlotte’s story is not quite ready for publication and I am now in the process of rewrites based on feedback received from early readers. While I still am optimistic I’ll be able to publish this book this year, it most likely won’t be until late summer / early Fall. This also has delayed some of my other book projects such as the third and final installment of my Project Gene Assist series, which is also currently in progress.

I would encourage those who are interested in being part of the next round of early reads (I DO appreciate feedback) or simply want to be the first to know when these books are launching to sign up for my mailing list.


Most Liked/Viewed Post – What happens when your New Years Resolution calls your bluff (hint – the universe laughs)

 

 

Pardon the interruption but check out these blogs

biohazard
image courtesy of pixabay.com

In addition to this blog, I have a number of other jobs. I’m a manager, novelist, and a designer. I’m a daughter, sister, and a wife as well as friend, aunt and dog owner, but I’m also a mom which means that at any given time I’m a volunteer janitor, baker/short-order cook, event planner, mediator, cheerleader, chauffeur, counselor, and occasional nurse/doctor.

Unfortunately, that last role has decided to disrupt my regular schedule by taking priority over all others.

I’m writing this update in between medical rounds, reassuring my patient that he’ll feel better soon, and disinfecting everything that he has remotely come in contact with (up to and including our dog). In the meantime, I would invite you to take the time you normally might have spent here by reading some other posts I’ve recently enjoyed:

Over at I came for the soup, there is an inspirational piece for the spiritually inclined entitled “The Art of Being Happy: The Expression of Faith in Creativity” which examines the happy creativity of children.

The Pain Pals Blog shared a list of things they don’t tell you about in the what to expect when you are expecting books in a post entitled “Things I’ve Learnt Since Being a Mum” in honor of Mother’s Day on the other side of the pond. Many of these things I had to learn the hard way too.

Susie Lindau’s Wild Ride invited readers to face the possibility of fear and abject humiliation in a piece entitled “10 Reasons Why a Challenge is Worth the Whiplash.” You don’t have to be a skier or a snowboarder either to appreciate the message.

Nicholas C. Rossis provided an infograph of “7 of the Most Successful Rejects,” proving that there may be still hope for us all, courtesy of guest writer Roxanne Bracknell.

Tara Sparling amused me with another installment of what literary characters might be in real life with her mash-up of “Why A Crime Novel Cop Should Never Live With A Chick-Lit Heroine.” This entire series cracks me up so you might want to read more than one or two.

Or feel free to go over to Journey To Ambeth and nominate another blog of your choice for the annual bloggers bash blogging awards, the official ceremony will be here soon.

 

 

My Secret Addiction and 6 Amazing Photo Apps

My secret addiction - www.alliepottswrites.com #photoeditingtoolsIf you’d asked me a few years ago if I had any addictions, I would have said no. I told myself I didn’t have an addictive personality. It turns out I just hadn’t found my drug of choice – photo editing apps.

Like any drug dealer, these developers hooked me with the easy fix. Here – try this free download, it will turn your photos into amazing pieces of art in seconds. And boy, did it ever. Soon I was applying effect after effect to my favorite photos, but there was a problem. I liked too many of the results. I got into the habit of saving multiple versions of the same image, albeit with different styles, rather than just stopping at one.

As my camera roll filled up, I tried to regain my self-control. I forced myself to only save the best of the best. Unfortunately, this created a whole other problem. I wouldn’t save anything until I’d applied and seen everything. Over time, seeing the same effects applied over and over, I grew less impressed with the results. Sure, the app would release a new style now and then, but it could no longer keep up with my desire for a new, bigger, wow factor – for more, more, more.

I realized my one source for fun with photography was no longer enough to satisfy my needs. I decided to venture into a place I knew could provide more. I joined Instagram.

Suddenly, I found myself taking photos of the most random things. An empty park bench. A rusted bridge. Cherry blossoms separating me from a brilliant blue sky. My kids, long used to their mommy whipping out her phone to capture the moments of their childhood wondered why the lens was no longer exclusively focused their way. ‘Mommy might need this for her website or for a book cover,’ I’d reply, somewhat embarrassed.

My kids don’t read my blog, or they might wonder why they haven’t seen much crossover yet.

I may be a lost cause now, but I thought I should provide a list of free apps to avoid in order to protect yourself from a similar fate.

Prisma (www.prisma.com)

simple as pie photo effects - www.alliepottswrites.com
Simple as pie artistic effects

This was my gateway app. Once you grant the app access to your camera and your photos, all you have to do is select or take a photo and then press a single button to apply an artistic effect which makes your photo look like it was painted in the style of an artistic master. My personal favorites are the Gothic, Candy, Dreams, and Composition styles, but there are plenty of others to choose from. You can also control the intensity of the style with a finger swipe.

When I originally downloaded the app, it automatically cropped photos into a square image typical of what is posted to Instagram, but now allows for a full-screen image. Additionally, Primsa has launched their own social sharing site.

Canva (www.canva.com) / PicMonkey (www.picmonkey)

Canva before and after - www.alliepottswrites.comIf realism is more your thing, but you still like to add some oomph to your photos, Canva and PicMonkey both offer filters to adjust lighting, contrast, color, and intensity. However, both have their limitations, especially for the free versions. I use Canva if I am trying to also incorporate clip art, stock photos, or text. I used to use PicMonkey if I was trying to soften, sharpen, focus or otherwise add a zoom effect to a photo, but they’ve taken steps in the last few months to make more and more of their better features only accessible to premium users.

Which brings me to my most recent find:

Adobe‘s suite for the Creative Cloud. http://www.adobe.com

You may be more familiar with Adobe Photoshop and Illustrator, both of which are a far cry from being free, but Adobe also has a few ‘lighter’ apps which are powerful enough. Even better, you don’t have to have a paid creative cloud monthly subscription to use them.

So far I’ve used Adobe Photoshop Fix, Adobe Photoshop Mix and Adobe Spark Post.

Photoshop Fix

After
Before

This app does what it says. It can fix your photos via subtle tweaks. With built-in face detection, it can instantly smooth those pesky wrinkles away, boost your smile, and remove unwanted composition elements such as logos on t-shirts or photo bombs such as bunny ears through its spot healing tool.

Photoshop Mix

This app is designed to make it easy to swap out backgrounds or merge multiple images into a single composition. Want to make your friends jealous with an impromptu trip to an exotic destination, but short on funds? Simply take a picture of yourself lounging on your couch and replace it with a beach front chair.

Actually, it’s not quite as simple as the tutorial would lead you to believe. You have to pay extra care as you trace around the image you want to keep otherwise your results, with their jagged digital edges, will scream photoshopped. After spending far too long with less than ideal results, I recommend leaving this trick to the professionals.

Spark Post

If you are editing for a blog post or social media post, this tool packs some serious punch. I specified my preferred image size and uploaded a picture. The tool automatically suggested a color palette for my text based on the background image. From there I was able to change out layouts, adjust filters, and even add animation to my text with a few simple button presses. The only issue I had with the app is that it adds a watermark to the bottom of your graphic unless you also ‘share’ it with a friend.