I’ve said it before and I’ll say it again — writing the book is the easy part. For the past several weeks I have been practically chained to my desk getting Lies & Legacy ready for its big debut. Why does it take so long to publish a book after announcing the manuscript is done? I’m glad you asked.
If you are going to market via the traditional, or in some cases, the small press route, this is because the publishing house only wants to release a certain number of books at any given time so as not to compete against themselves. It’s an understandable concern, but frustrating from both the reader’s and the author’s perspective who are eager to get their hands on the book.
If you are publishing independently, it’s because of the following reasons:
1. Title Setup Forms
To independently sell a book, in a bookshop or online, it needs to first be setup in a retailer’s database. This means there are forms. So many forms. You have to register your book’s ISBN, which is an identification number used in the US and other markets by booksellers to ensure that books with the same title or author name don’t get mixed up on orders.
Then there are retail setup forms that need to be to filled out. If you are feeling
masochistic ambitious, you can set up your book on each of the retail platforms individually. WideWizard is a browser extension that can help speed up this process. However, a distributor like Draft2Digital (affiliate link) will do this for you (but some take a portion of your sales, so there’s that).
2. Author Proofs
If you’re only interested in publishing an ebook, you can skip this step. However, if you are like me and want an actual physical book to gaze at lovingly, place on display like a trophy for all the world to see, or simply read, there’s the proof stage.
Technically, you can approve a book on Amazon or IngramSpark without ever actually laying your hands on a physical page, but I don’t particularly recommend it. I’ve learned the hard way that gremlins delight in sneaking in last-minute typos — the type you can’t catch in electronic format, no matter how many times you run your manuscript through editing software.
Unfortunately, this means you have to wait for your book to be printed, bound, packaged, and shipped to your door before you can move on to the next step. That said, there is something magical about receiving that first proof copy — even if it is has a big banner on the cover making it clear the book is ‘not for resale’ or if it does contain more than a few errors.
As I mentioned, there are gremlins in publishing. I’ve received proofs with my name cut off on the spine, page numbers missing, length too tall, and random blank pages inserted in the middle seemingly with no sense of rhyme or reason. Seriously, NEVER publish a book without requesting a physical proof.
This means your files will require a round of revision. You’ll have to update your files and make sure that this time you REALLY take the time to visually inspect each and every single page (all 300+ of them, in my case). I don’t care how sick you are of reading your own story. DO IT.
4. Buzz Building
Superfans are awesome. Superfans count down the minute to your launch. They add your launch date to their calendars in permanent ink and put in a request to take the day after your launch off of work if only so they can stay up all night reading. Unfortunately, most people aren’t superfans — no matter how much they say they love your work.
You have to build excitement while reminding people you have a book coming out. There are a number of ways to do this: post repeatedly on Facebook (but not too much or you can get yourself reported as spam. You can hop around other people’s blogs or post sneak previews on your own. (Psst – You can see an excerpt of Lies & Legacy on mine).
You can pay to get featured in a newsletter or negotiate a swap. You can also signup with a service like BookSweeps.com to be a part of a giveaway. Just note, you often have to schedule these at least six weeks in advance.
While there’s no one way to launch a book, you’ll have the most success if you have reviews to go with it, as apparently few people (outside of the superfans) enjoy being the first to give your book a try. But it’s getting harder and harder every day to ensure your book has reviews when it is time to go live.
Amazon will flag reviews it deems as coming from a potentially biased connection. Sure, occasionally a real-life friend or acquaintance’s review will still get past Amazon’s quality checks, but I know of reviews being reduced to digital ether simply because the review came from an author’s Facebook page follower.
I’ve reached out to known book bloggers in the past, and will continue to do so in the future, offering an advance copy in the hopes they might provide an honest review. However, they are under no obligation to do so and there is always the risk Amazon won’t accept the review, which is why they also are free to post it when and wherever they want. It’s totally up to them.
This is why I have also started using BookSprout.co to handle my advance review requests. It takes me out of the equation. (It also has a sales report and keyword research tool if you are interested).
All I had to do was give them my ebook files and links where I’d like to see reviews posted. They take care of all the rest.
I worried about pirates the first time I used them, but the site seems to police itself. I also worried about the quality of the reviews, but all I’ve thus far received have been thoughtful and well-written. Unfortunately, they no longer offer a free plan for their services, but its entry-level paid plan is more affordable than what other review services charge.
I just wish they offered the option to purchase one-time review campaigns rather than a monthly subscription as months (or years) can go by between my publications. Even so, I’ve found it to be a worthwhile service overall for people who are trying to get reviews on other distributor sites (not just Amazon) or gain followers on Bookbub.
Speaking of which, you can click on the button below to follow me on Bookbub to see what I’ve been reading in between writing.
Lies & Legacy: Project Gene Assist Book 3 launched March 26, 2020