How Not to Launch a Book in Ten Easy Steps

This time next week, I’ll officially have four novels with my name on them. Four. I can hardly believe it, but it’s true. You would think that this would mean that I’m quite the expert on launching a book, but sadly this is another example of something I’m far more qualified on the topic of what not to do.

1. If it is your first project, don’t wait to start building up a presence on social media, blogs, or working on growing your mailing list until after the book is for sale. For some strange reasons telling people about your book after it is officially on sale doesn’t exactly make for the best opening weekend.

2. If it is a sequel to that first project, consider launching it within a year of the first in the series, if not sooner. You might have been obsessed with your characters and the world over that time, but apparently, readers move on during that time. Readers can be fickle like that.

3. If you do mistakenly wait for more than a year (or five), consider re-reading your original time or two before attempting to write the sequel. You might think the fact that you read and re-read your original novel twenty-gajillion times during the editing process would mean you have your character’s mannerisms and tone etched into your bone. You’d be wrong.

4. If you go ahead and write the novel without revisiting your original story and send out a half-baked manuscript to early readers, don’t be surprised when they tell you your story is flat (but in the nicest, most constructive, supportive way).

5. If you did send out a half-baked story, don’t spend more than a week questioning all your life choices leading up to this moment of misery while pondering if it might be better to change your name and start again in Idaho (which I hear is lovely), or similar place.

6. If you do decide to give yourself a break by pushing out your self-imposed publishing calendar from the Spring to the Fall, don’t think all that extra time means you can’t still be working on it.

7. If the stress of working on a seemingly never-ending project did get to you and you found yourself going on a vacation, savor that time with your family or friends, but know you will have to kick the work into overdrive the minute you get back.

8. If you did allow bad habits to creep back into your process while you indulged in a few weeks of rest and relaxation, write out a marketing and production plan the day you return so you can start planning out your tasks and get your head back into the game as quickly as possible if only to make up for lost time.

9. If the words “marketing” or “production” plan put you on edge, know you are in good company. However, know that you still have to do these things even if you’d rather put your fingers in your ear and sing lalalalalalala. Therefore, you might as well get over yourself and find a way to write that stuff down, but more importantly, follow-through. You’ll save yourself a ton of heartache later.

10. If your eyes completed glossed over #9 as some sort of mental denial, or you are already coming up with a dozen or more reasons why there was always something else more pressing to do, well then you too might just find yourself a week from launch day in a state of mild panic realizing that while you do have a completely re-written book itching to go on sale, you only a handful of advanced reviews scheduled, and absolutely no blog tour stops or social media events planned on your calendar.

It’s not an insurmountable situation, but the alternative is much to be preferred.

And that, my friends, is how not to launch a book.


Living happily ever after is a full-time job.

Uncertain-Confidence-www.alliepottswrites.comCharlotte’s life is on an upward swing. She’s in business with her best friend and her art is finally getting noticed.

Nothing could possibly go wrong … until everything does.

One disastrous night out ends with the sudden collapse of her best friend’s husband, putting him in the hospital and leaving Charlotte to manage things alone.

Uncertain about her ability to keep her business and her aspirations for artistic stardom afloat, Charlotte enlists the help of a stranger who promises to make her dreams come true. But in doing so, Charlotte may learn just how dangerous trusting the wrong person with your dreams can be.

Will Charlotte’s confidence prove to be her greatest strength or will it be her greatest mistake yet?

An Uncertain Confidence is a sweet contemporary story and fast read about friendship, trust, and the lengths we often go to protect those we love.

On Sale Oct 24th

Read an excerpt

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21 thoughts on “How Not to Launch a Book in Ten Easy Steps

  1. Congrats Allie! Your list cracked me up, and I can relate to many of those – I think many of us can. Four books is no easy feat, and I hope you take some time to celebrate while you attend to that production plan. Enjoy the glow. 🙂

    Liked by 1 person

  2. Yay! Great job. You’re an inspiration for sure.

    Funny, I’ve been tossing around the idea of a sequel to my novel for the past couple of weeks. Since it’s been 7 years since publication, I’d better reread it five or six times!

    Liked by 1 person

  3. I think we can all relate to these 10 things, but why or why do we always end up doing the same thing? I think it may be that we see while we’re doing all of that, we’re not doing what we want to do the most, which is to write.
    Congratulations on book number 5. That’s a great achievement.
    P.S – You’ve just spurred me on to get my exits done! Thank you.

    Liked by 1 person

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