Tag: book launch preparation

5 Free Alternatives to Vellum – The Ebook Conversion Edition

by Allie P., posted in General Tips and Tricks, Product, Service, and Software Reviews, Writing and Publishing Tips

Vellum Alternatives for Ebook Conversion - www.alliepottswrites.com

While downloading ebooks to your reader is simple, getting them up on the cloud in the first place requires some work. I write my books using Word, however, just because you can import your manuscript’s formatted-for-print-ready Word document into Kindle Direct Publishing (Amazon), doesn’t mean you necessarily should.

For example, you may want to include a table of contents in your ebook for easy navigation, but don’t want one in the print version, or you may want to include links in your ebook pointing readers directly to your other books, making purchasing faster. There are also other distributors besides Amazon that require a specific format for ebooks called epub. This leads me to the next step in the book publishing process – ebook conversion.

Vellum

Vellum offers formatting for print as well as ebook conversion. However, lacking a Mac or a bottomless checkbook, I’ve only been able to appreciate its service as a reader. I can tell it must be awesome to use though based on the number of books I’ve read featuring one of its telltale templates. Don’t get me wrong – it creates highly readable ebooks. I’ve just seen enough of the same decorative flourishes to recognize a Vellum ebook as soon as a chapter opens.

  • Pro: Super easy to use
  • Con: Costly at $199.99, it’s not available for non-Mac users (unless you go through a third-party service like MacinCloud), and your book looks like dozens of others making it more difficult for your author brand to stand out from the crowd.

Draft2Digital (D2D)

Draft2Digital (affiliate link) is a distributor that also offers ebook conversion in addition to helping to get your book listed on Apple Books, Kobo, Barnes and Noble, and in library ebook catalogs like Overdrive. It’s relatively easy to use. Upload your word doc, select a template, and then add in things like your social media links, mailing list link, or author page, and Draft2Digital spits out a book file you can either take and distribute through other channels yourself or distribute through them for a portion of future book sales.

  • Pro: It is fast, simple, and lets you download mobi, epub, and sample length versions of your ebook – even if you don’t distribute with them.
  • Con: It is no longer a free service. In addition, Draft2Digital does not allow you to edit your file once it has been uploaded. Therefore, if you see a typo or a weird chapter heading, you have to go back to your original document, correct the error on the word doc and upload again.

Draft2Digital and Smashwords combined forces 2022, which effectively reduced the options for authors who were apprehensive or overwhelmed at the idea of setting up multiple, direct accounts with individual readers. Unfortunately, as of April 14, 2026, Draft2Digital is now charging an initial account setup fee ($20) as well as ongoing maintenance fees ($12 per year) for accounts that sell less than $100 per year. Therefore, authors who wish to save themselves from the time and aggravation of maintaining individual accounts with retail sites (which is not necessarily a small thing) will have to pay for that privilege. In addition, they do not pay out until your sales meet a specific threshold, so if you are just starting out and building your readership, you may need to carry these costs for a while before you can see a return on this investment.

Kindle Create

Kindle Create is still somewhat limited in what it can do compared to some of the other ebook conversion programs out there. For example, there are only a handful of templates to choose from and it only exports a special non-mobi kindle-ready format. It also requires you to download the software rather than work online. However, it’s another free option that produces nice, clean ebook files, and unlike Draft2Digital, gives you the ability to tweak chapter headings or resize images without leaving the user interface.

  • Pro: It’s even easier to use than Draft2Digital, includes a kindle previewer tool that lets you see how your book will look on multiple device sizes, and free!
  • Con: It doesn’t export to epub or mobi file, which limits your ability to use it to create advance copies of your ebook that can be sent via email or service like ProlificWorks, Bookfunnel, or via email to early reviewers.

Reedsy

When you format a book with Reedsy (affiliate link) you have the option to either have them email you a print-ready file or send you an epub or mobi file you can then take to the ebook distributor of your choice. Like Kindle Create, you can edit your ebook’s appearance in the user interface, which is great, but its editing capability is limited compared to Kindle Create. For example, while you can correct a typo in your text without re-uploading, you can’t resize an image. I also had a very difficult time getting the program to properly format my character point of view sub-headings without messing up drop caps.

  • Pro: The ability to edit your book without leaving the user interface is a big plus over Draft2Digital the fact you can download in both epub and mobi is a great benefit compared to Kindle Create
  • Con: Reedsy does not allow you to select chapter-specific settings. For example, if you say you want to feature drop caps at the beginning of each chapter, the program inserts drop caps in every chapter—even in the glossary at the end, which can be distracting to the reader. Downloads aren’t as instantaneous as the other options either. You have to wait for an email and can only request a download every ten minutes. There are also only three templates to choose from. The service also makes it extremely difficult to delete a book from their service once it has been uploaded. You can archive it, but not delete it. Therefore, it is not recommended for those who aren’t yet sure they want to trust the security of other people’s servers with their manuscript just yet.

Calibre and Sigil

While you can technically use either of these programs by themselves, they really work best together. Calibre has the ability to take a Word Doc (saved as HTML) and turn it into epub or mobi file using the headers, fonts, or other decorative touches you specify. This makes layouts more flexible, and gives your books a more custom look than what you can do with the other programs.

Sigil is more of clean-up tool than a conversion program. You can import an epub file you created with Calibre or with any of the programs above (except Kindle Create as it doesn’t offer epub), then tweak it until it looks the way you want, giving you the ability to customize the files generated by other programs. It makes fixing those pesky typos that somehow managed to sneak past your edit process super fast once you get the hang of it, but until then…

To be clear, neither of these programs are for the technologically challenged, and both require some comfort with programming. Personally, I love Sigil now, but it was a hard-won love.

  • Pro: This combination gives you the greatest range of customization for your ebook’s appearance and both programs are free to us
  • Con: Both programs have a rather steep learning curve and may cause a person to shake their fist in the air, sob into the phone while wondering what they ever did to deserve such agony, or be driven to drink.

I am sure there are other programs out there, but these are the ones I’ve used the most. Now, one step done, one million other little things left to go.

Rocky Row Novels - www.alliepottswrites.com
An Uncertain Confidence: Now available

How Not to Launch a Book in Ten Easy Steps

by Allie P., posted in Book Stuff and Publishing News, General Tips and Tricks, Life as I know it, Writing and Publishing Tips

This time next week, I’ll officially have four novels with my name on them. Four. I can hardly believe it, but it’s true. You would think that this would mean that I’m quite the expert on launching a book, but sadly this is another example of something I’m far more qualified on the topic of what not to do.

1. If it is your first project, don’t wait to start building up a presence on social media, blogs, or working on growing your mailing list until after the book is for sale. For some strange reasons telling people about your book after it is officially on sale doesn’t exactly make for the best opening weekend.

2. If it is a sequel to that first project, consider launching it within a year of the first in the series, if not sooner. You might have been obsessed with your characters and the world over that time, but apparently, readers move on during that time. Readers can be fickle like that.

3. If you do mistakenly wait for more than a year (or five), consider re-reading your original time or two before attempting to write the sequel. You might think the fact that you read and re-read your original novel twenty-gajillion times during the editing process would mean you have your character’s mannerisms and tone etched into your bone. You’d be wrong.

4. If you go ahead and write the novel without revisiting your original story and send out a half-baked manuscript to early readers, don’t be surprised when they tell you your story is flat (but in the nicest, most constructive, supportive way).

5. If you did send out a half-baked story, don’t spend more than a week questioning all your life choices leading up to this moment of misery while pondering if it might be better to change your name and start again in Idaho (which I hear is lovely), or similar place.

6. If you do decide to give yourself a break by pushing out your self-imposed publishing calendar from the Spring to the Fall, don’t think all that extra time means you can’t still be working on it.

7. If the stress of working on a seemingly never-ending project did get to you and you found yourself going on a vacation, savor that time with your family or friends, but know you will have to kick the work into overdrive the minute you get back.

8. If you did allow bad habits to creep back into your process while you indulged in a few weeks of rest and relaxation, write out a marketing and production plan the day you return so you can start planning out your tasks and get your head back into the game as quickly as possible if only to make up for lost time.

9. If the words “marketing” or “production” plan put you on edge, know you are in good company. However, know that you still have to do these things even if you’d rather put your fingers in your ear and sing lalalalalalala. Therefore, you might as well get over yourself and find a way to write that stuff down, but more importantly, follow-through. You’ll save yourself a ton of heartache later.

10. If your eyes completed glossed over #9 as some sort of mental denial, or you are already coming up with a dozen or more reasons why there was always something else more pressing to do, well then you too might just find yourself a week from launch day in a state of mild panic realizing that while you do have a completely re-written book itching to go on sale, you only a handful of advanced reviews scheduled, and absolutely no blog tour stops or social media events planned on your calendar.

It’s not an insurmountable situation, but the alternative is much to be preferred.

And that, my friends, is how not to launch a book.

Living happily ever after is a full-time job.

Uncertain-Confidence-www.alliepottswrites.comCharlotte’s life is on an upward swing. She’s in business with her best friend and her art is finally getting noticed.

Nothing could possibly go wrong … until everything does.

One disastrous night out ends with the sudden collapse of her best friend’s husband, putting him in the hospital and leaving Charlotte to manage things alone.

Uncertain about her ability to keep her business and her aspirations for artistic stardom afloat, Charlotte enlists the help of a stranger who promises to make her dreams come true. But in doing so, Charlotte may learn just how dangerous trusting the wrong person with your dreams can be.

Will Charlotte’s confidence prove to be her greatest strength or will it be her greatest mistake yet?

An Uncertain Confidence is a sweet contemporary story and fast read about friendship, trust, and the lengths we often go to protect those we love.

On Sale Oct 24th

Read an excerpt