“If you lost all your skin …, would you die?”
Up until that moment, I’d been enjoying a few minutes of downtime with some light reading after a long work day. LT’s latest five-year-old pondering caught me off guard. He had to be asking someone else.
Putting down my magazine, I looked around the room, attempting to locate any other member of my family LT could be addressing. Of course, neither my husband nor my eldest son made eye contact. It would appear I was on my own. “Er … um … as in, if I lost all of it? All at once?”
“Then, yes,” I answered with caution, somewhat worried about what must be going through LT’s head to prompt such a random question.
“Why?” LT asked, elongating the word as only kids can as he took a step closer, eliminating any chance for my escape.
Once again I looked around the room for anything at all I might use as a diversion. “Because without my skin my insides wouldn’t stay inside.” We’re a very technical household.
I could see LT chewing over my answer in his mind as I braced myself for another round of questioning. Instead, he only smiled. “I am going to give you more skin so you won’t die.” He hugged my leg, satisfied with his solution.
Occasionally I wonder if my youngest may be a wee bit
A day or so later, LT approached me with an orange. “Do you need me to help you with that?” I asked. Once again LT nodded. Within short order, I handed him the peeled results. “Here you go. Now throw the peel in the trash, please.”
“That’s for you, mommy. It’s skin,” he replied with a smile before shoving the fruit into his mouth and hopping away.
I looked at the peel in my hand and remembered our earlier conversation. It was skin. It hit me then – LT had indeed figured out a way to keep his promise (even better, no humans were harmed in the process). That’s a relief, I thought as I walked his ‘gift’ over to the trashcan.
As I closed the lid on the trashcan, another thought occurred to me – not only had LT gotten me to throw his garbage away for him, he’d managed to do it in a way that made me grateful for the opportunity. It almost made me wonder if this was the end result he’d had in mind from the start. LT is no budding Buffalo Bill but he could yet be the next Hannibal Lecter (minus the serial killing and cannibalism).
Or he might just be a really good salesperson.
Why? Because at five, he already knows how to close a deal. Lucky kid. Here are just a few of the lessons I’ve learned from watching him (and this goes for selling goods such as books, services, or tricking your parents into doing chores for you) –
- Never open with the hard sell
Just like if someone walked into a room and announced without preamble, buy my stuff if LT had given me his orange peel and told me to throw it away for him, I would have said absolutely not. First, because that’s rude, and second, because I know he has two good feet. Instead, he managed to reframed the conversation by priming me to think that orange peel in my hand was a good thing.
2. Connect on an emotional level
Even those who consider themselves fact-based decision makers, make decisions based on the facts that make them feel like they made the smart and rational decision. The prospect needs to feel good about the decision – not obligated. If he’d dropped the peel at my feet and run away without first reframing the conversation, I probably would have thrown it away for him. Once. But rest assured my youngest would be regretting that poor choice in the not too distant future.
3. Highlight the potential benefits
Will the reader be entertained, learn something new, or think about life in a new way? Will the prospect save time or money? Will mommy live longer thanks to an extra layer of vitamin C goodness? Your book, service, or product should exist for a reason other than to only make you rich. Don’t be subtle about it. If you leave it up to a potential reader / client / customer to connect the dots, there is a chance they won’t.
4. Identify the pain
In other words, take the time to really get to know your audience. You know who they are and where to find them, but what is it they wish they had more of? Why don’t they? It is also just as important to find out why they’ve tolerated less up to this point so you can anticipate how to overcome obstacles and objections. Tailor your pitch accordingly. You don’t want to risk dying, mommy, do you?
5. Keep your promises and follow-up
LT’s seemingly random question may have been mostly forgotten after an amusing conversation shared between friends and family, and a statement on twitter, if it weren’t for his follow-up as well as how he kept his promise.
While he may not have successfully sold me on throwing his garbage away for the rest of time, by this simple act, he has ensured I’ll never look at his leftover orange peels in the same way ever again, and that’s no small deal.