How To Make An Impact Without Burning Yourself Out

We’re in peak busy mode status here in Pottslandia, what with the eldest trying to get his college applications in order while the hubby and I try to make sense of new acronyms like FAFSA and our youngest starts work on building his own extracurricular activity resume. However, when I learned I was one of 25 women being recognized across multiple industries for measurable influence in their fields and their commitment to lifting other women, I knew I needed to find the time to attend.

The day of the event came and the room filled up with accomplished ladies. I was already familiar with Dr. Amna Shabbir, founder of Success Curated. She’s given a TEDx Talk, which I’d much enjoyed, and has a podcast I’m excited to be a part this month. But there were a lot of new-to-me-faces as well.

For example, I met Dr. Mary Hemphill, who, in addition to a charming laugh and keen fashion sense, has managed to publish books on leadership while maintaining her coaching and speaking schedule. I also met Venus Liles, who somehow found the time to start up a dance party business targeting women who just want to dance and go to bed at a reasonable time, while also founding a law firm for startups.

I met so many others with equally impressive stories. The impact they were making was plain to see. They were movers and shakers. Entrepreneurs and professional motivators. Which led me to wonder: What had I done to merit being among a crowd like this?

Still not entirely sure, I dutifully shared the post-event write-up. I was then touched by the flurry of celebratory notes that followed. I had to remind myself that while a person may not always see the impact they make (they’re too close to the source), it is nevertheless still there. Not only that, it is often the smallest impacts that make the largest difference over time. So how does one make a positive difference in their community without burning themselves out?

Serve as a Connector

Back when I was working in more of a sales role, I learned that accepting that you might not have the best solution for everyone is not only a great way to ensure you are focusing your energy on the prospects most likely to convert into customers. This strategy also helps to build trust with the prospects you turn away. Perhaps you weren’t the right fit now, but maybe as they or their needs change in the future, you might be later.

I’ve applied the same mindset to my day-to-day. I know my limitations, be they time, skill, or experience. If I know in my heart of hearts that I’m not the right person to assist in a situation, I don’t offer more than I can comfortably do. I delegate, allowing others to shine. If I know a person who might be a better fit, I’ll offer an introduction or at least steer them in the right direction by sharing what I know, be it a blog post, a website, a news story, or a video.

Fortunately, I’ve had the opportunity to work with great people across multiple industries. A simple share or intro email takes me next to no time, and yet, when the right people match up, magic still happens for all involved—including me. I’ve had a front-row seat to new SaaS platforms and Masterclasses, which then have gone on to help countless others without me doing more than send a note along the lines of “you should check this out.”

Be Generous With Your Experience Within Reason

In the movie, The Dark Knight, the Joker says “If you are good at something, never do it for free.” This is actually solid advice if you are trying to monetize your passion. I would never advise a writer to provide copy or a designer to produce art with the only compensation being “exposure.” People have to eat. That said, I’m happy to share lessons I’ve learned the hard way. I’m not doing the work for them. I’m just pointing out where the dangers are so they can take a more informed action.

I do this because I don’t believe that we all need to learn through the same baseline of trial and error. That’s not how progress works. We wouldn’t have GPS to plan our routes today if someone hadn’t gotten so frustrated by people getting lost all the time that they invented the magnetic compass.

I am proud of the books I’ve written, but I also take deep satisfaction whenever I’ve seen an author I’ve chatted with, or beta read, earn awards or land a book deal. I love seeing my name on a book cover, but seeing my name on the acknowledgements page is certainly pretty cool too.

Plant Seeds And Foster Growth

When I was first promoted to manager, I was given the advice to immediately look for my replacement. At the time, this seemed an odd strategy. Wouldn’t this potentially put me in danger of being deemed redundant? What if my employer liked the other person more? What if they were, simply, better? Having just gained the role, the last thing I wanted to do was to give someone reason to fire me.

I gave it a try anyway. I looked for candidates who had the potential to challenge me when hiring and trained those already on my team who’ve expressed interest in how to do what I do, even if it means they might outgrow and leave us. I figured a little competition would keep me from becoming complacent in my role. Even better, if they could someday take on some of my responsibilities, I’d be freed up to take on new things too. I wasn’t setting myself up to be fired. By advocating and encouraging others, I was setting myself up for my own next big thing.

And it worked. It actually worked better than I’d anticipated. I’ve risen in the ranks more than once across multiple industries. And yes, I am proud of how high I’ve climbed on the corporate ladder, but I’m equally proud whenever I revisit my network and see how many of the people I’ve worked with have gone and done the same. Best of all, this didn’t require me to do anything other than my job—in fact, in many ways it made my job easier.

Enjoy The Ripples

Writing out all these tips has made me incredibly uncomfortable. I’m much more at home sharing what I’ve done wrong over the years, versus what I’ve done right. But every now and then it is good to look back, if only to remind myself that it is okay to celebrate my own wins as much as I enjoy celebrating the wins of others. I may, at times, feel like the things I have done were drops in a bucket—I was just treating others the way I want to be treated, but even a drop in a bucket has the potential to produce ripples that impact more lives than one and that can make all the difference.

If nothing else, those ripples might just help you make a few friends along the way.

Allie Potts and Dr. Amna Shabbir of Success Curated at the 2026 Triangle Women of Impact Luncheon

So You Decided to Join Mastodon-Now What?

The future of Twitter is uncertain, leaving many to wonder where to take their social media addiction next. An alternative that has seen a massive upswing in registered users in the days following the announcement of Twitter’s new direction is Mastodon. While this service offers a similar platform for networking and sharing thoughts, it is not a drop-in replacement and does require a bit to get used to it. However, if you don’t mind doing a little homework, it can be an option for those who value connection over viral engagement.

As someone who has decided to start fresh with a new social network, here are some tips I found for making the process smoother:

find your club

Picture the stereotypical opening of any American film set at a college or university. In almost every movie, the main characters walk around a series of tables for the school’s clubs, fraternities, or sororities.

The students manning these tables are typically striking in their differences. You might see a group of pale darkly-dressed “goths” at one and a group of boisterous student-athletes at another. Both tables clearly have different aesthetics, rules for entry, communication preferences, and likely vastly different interests, and yet are both bound, at least at a high-level by their school charter.

This is how Mastodon’s servers work. Each server “instance” is like a club with an independent admin who sets the rules for who gets to join, how many people they want to support, and what they will allow people in the instance to post about. At the risk of taking my metaphor a little too far here, some admins are like Ravenclaw—they only want the academics, while others are Hufflepuff and will take anyone. However, both groups ultimately call Hogwarts home.

The list of available instances has been growing almost as fast as the number of new people on the platform. Luckily, there is a wizard to help you narrow down your options.

One word of caution—there is no such thing as a popularity club on Mastodon. If you are all about the quantity of followers and not the quality, this is not the platform for you.

Preview Posts

When you think you have identified the instance that best fits what you want to read, and post about most, give it a test drive by typing in the name of the instance into your search bar with “/public” at the end. For example, one of the many instances the wizard suggested I consider joining is wandering.shop based on my interest in science fiction and fantasy. By typing “wandering.shop/public” into my browser bar, I can see what sort of posts belong there and make a more informed opinion.

There are also groups for those with a passion for politics, programmers, scientists, and musicians. There are also generalist groups for those, like myself, who enjoy variety. Don’t worry too much about making a bad decision, you can always change what instance you join later if you find out that it isn’t the group for you after all.

Review the Rules

Remember how I said that each admin gets to set the rules? What you can and can’t post varies based on the instance you join. Some allow you to re-blog/boosts from other instances or share posts from your other social media platforms. Others don’t. Make sure you understand what is permitted and what will get you booted before you join.

Request Admission

Some instances let you join with just the click of a button. Others will require you to go on a “waiting list.” It’s up to the admin. While this might frustrate some people used to instant gratification, it’s not all that different of a process than what many Facebook group admins ask you to do to ensure that those who already belong in the instance won’t suddenly get spammed by self-promotion or riled up by angry trolls.

Also, if you consider yourself to be an influencer already, and likely to bring thousands if not millions of followers with you when you join, consider emailing the admin directly before requesting to join. Mastodon is run off of independent servers, which can crash if traffic suddenly skyrockets.

Create Your Profile

Creating a profile is much the same on Mastodon as it is on Twitter. You can add an avatar and header image and link your account to your website. (Fun fact, if your website plan allows it, Mastodon will give you a bit of code that will “verify” you are the site’s owner—no blue checkmark required). I’ve read that it is considered “cringe” by original Mastodon users to use one’s actual name and face as an avatar, but I did so out to help people moving from other platforms recognize me. (I also have a teenager now and am well used to being cringe).

set your preferences

Mastodon lets you set a number of preferences that aren’t options on other platforms. You can add filters, which will automatically hide posts that mention triggering words behind a content warning block, or you can open your feed up to hide absolutely nothing. You can set it to only show posts written in a single language or make your experience as multi-lingual as you are. You can even set time limits on how long the server should host your old posts.

Introduce Yourself

When you are all set to make your grand debut, write up a summary of your interests in a post using #Introduction. Feel free to pin this post to the top of your profile. Or don’t. Completely up to you. You can then build more connections by following others and sharing their content using the reblog/boost feature.

Screenshot of my initial introduction post which reads:

Hi all,

When not writing, I love to talk about #books, #movies, and #television. I am particularly fond of #scifi  #fantasy, #dystopia, and #mystery, but I enjoy most any #fiction. I'm fascinated by #space and #technology and thoroughly enjoy a good pun or dad joke.

#introduction

I will admit that joining yet another platform was not exactly high on my wish list, and I hate that I may have lost connection with some of my Twitter friends, but I’d like to think that our paths may yet cross again. In the meantime, I am enjoying the opportunity to make new connections, learn more tricks, and in some ways reinvent myself. If you happen to do the same, feel free to reach out and say hi. @alliepotts

How to tame the unruly beast that is the to-do list

How to tame the unruly beast that is the to-do list - www.alliepottswrites.comTo-do lists can be so cute when they are young. When they look at you with those big shiny eyes, begging for your attention, you can’t help taking them home. As you stroke its fur and listen to it emit those adorable sleepy sounds of contentment, you can’t help think of all the wonderful things the two of you will accomplish together.

Then one day when you aren’t paying it enough attention, it piddles on the floor or gnaws a hole in your favorite shoes. Your sleep gets interrupted by late night whimpers or whines demanding your immediate attention. It nips at your fingers with sharp baby teeth and scratches your legs with its razor-sharp claws.

But you let this behavior go. It’s a baby to-do list after all. Mishaps happen. It’s annoying, yes, but all part of the process. You tell yourself it’s no big deal.

The next thing you know, that baby is one hundred fifty pounds of pure muscle more capable of taking you on a walk than you are taking it. The floors are ruined as is the couch, the blinds, and the contents of your closet. You stop having anyone over, too embarrassed to let them see what your list has become. You dread leaving your home, worried about what mess it’ll make while you are gone. What if it gets out? Even worse, what if it finds another list out there and multiples?

It growls at your family. It snaps at your dreams and each day you do nothing your to-do list only grows larger, meaner, and more wild. It’s no longer annoying. It’s quality of life affecting.

You might be tempted to take the to-do list out to the woods and be done with it, but then you remember back to those eyes and the sweet little baby it once was, and you decide to give it one last chance, but deep down you know something has to change. That something is you.

It’s time to take control and tame that unruly beast.

Step 1: Put that list on a diet.

If you aren’t sure of your to-do list’s ideal weight, ask a trusted friend, but chances are you have been feeding it far more than is healthy. Start by cutting back on the filler treats that might make you temporarily feel good, but in truth don’t provide any nutritional value, like agreeing to judge a hot dog eating competition at the local state fair when you also have three missed deadlines already and no experience in the world of professional competitive eating.

Focus instead on limiting your list to three to five lean but high-quality meaty goals and keep your list active with plenty of exercise. Once your list is back in a manageable weight class, you can reintroduce the snacks provided they remain in moderation.

If you are not sure how to do this (it’s harder than it sounds), you may want to check out The 4 Disciplines of Execution: Achieving Your Wildly Important Goals (affiliate link). Yes, it is a business book, but I treat achieving my big goals as a business and so should you.

Step 2: Establish and Enforce Boundaries

Expect whining from your to-do list, especially in the beginning as it is used to getting its way, but remember its reign over your house is over. Spray bitter apple on things that shouldn’t be chewed. Invest in a fence or limit its range to only certain rooms. Purchase a timer or create a schedule. However you set your boundaries, make sure they work for you because once set, you’ll need to remain firm and let what doesn’t make the list go. As long as you don’t mind the language, I recommend reading The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (affiliate link)

Step 3: Enlist the help of a trainer

Your to-do list just knocked over Grandma Maude’s vase with its tail.  I get it. Adding more books to read to your list isn’t helping. You’ve maxed out on what you can do alone. If this is the case, I recommend finding an accountability partner. This can be a friend, spouse, colleague, or even a random person you’ve stalked built a relation with online (facebook groups related to your interests are a good place to start). The ‘who’ doesn’t matter. What they do, however, does. This person should be able to regularly help identify priorities and be trusted to hold the leash with a firm hand when your to-do list starts pulling away as it is apt to do.

Step 4: Reward your progress

How to tame your to-do list - www.alliepottswrites.com
Asana Screen Shot

Positive reinforcement works wonders. Just as a dog can learn to associate the sound of a clicker or over-the-top expressions like “whose a good girl/boy? You are!” as praise, your list will respond to seeing tasks getting checked off. Treat each check mark like a big deal it is. If you prioritized your tasks properly, they will be. Don’t keep your accomplishments in your head. Write them down and display them for all your family to see.

Some people might be comfortable working from a scratch pad or a pile of post-it notes, but I prefer using an app like Evernote, Trello (affiliate link to tell them Allie sent you) or Asana. All have desktop and mobile versions as well as limited, but free-to-use plans. I also like these tools because it makes it easy for me to share my list with my accountability partners, set due date reminders, and upload files related to a task, so pulling it all together later is one task I don’t have to add to a list.

Step 5: Accept accidents will still happen

No matter how well-behaved your list becomes, its heart is still that of a wild beast. Accidents, like forgotten commitments and missed due dates will still happen. Don’t rub your list’s nose in it. Don’t dwell on the failure and whatever you do, if your goals are important enough, don’t ever give up.

 

How to close a killer deal – how I got tricked by a 5-year-old

How to close a potentially killer deal - www.alliepottswrites.com #salestips“If you lost all your skin …, would you die?”

Up until that moment, I’d been enjoying a few minutes of downtime with some light reading after a long work day. LT’s latest five-year-old pondering caught me off guard. He had to be asking someone else.

Putting down my magazine, I looked around the room, attempting to locate any other member of my family LT could be addressing. Of course, neither my husband nor my eldest son made eye contact. It would appear I was on my own. “Er … um … as in, if I lost all of it? All at once?”

He nodded.

“Then, yes,” I answered with caution, somewhat worried about what must be going through LT’s head to prompt such a random question.

“Why?” LT asked, elongating the word as only kids can as he took a step closer, eliminating any chance for my escape.

Once again I looked around the room for anything at all I might use as a diversion. “Because without my skin my insides wouldn’t stay inside.” We’re a very technical household.

I could see LT chewing over my answer in his mind as I braced myself for another round of questioning. Instead, he only smiled. “I am going to give you more skin so you won’t die.” He hugged my leg, satisfied with his solution.

Occasionally I wonder if my youngest may be a wee bit off unique.”Um … thanks …?” I replied as he wandered away, but all I could think about was the line by Buffalo Bill in Silence of the Lambs – ‘It rubs the lotion on its skin.’

A day or so later, LT approached me with an orange. “Do you need me to help you with that?” I asked. Once again LT nodded. Within short order, I handed him the peeled results. “Here you go. Now throw the peel in the trash, please.”

“That’s for you, mommy. It’s skin,” he replied with a smile before shoving the fruit into his mouth and hopping away.

I looked at the peel in my hand and remembered our earlier conversation. It was skin. It hit me then – LT had indeed figured out a way to keep his promise (even better, no humans were harmed in the process). That’s a relief, I thought as I walked his ‘gift’ over to the trashcan.

kid's tea party
Good evening, Clarice

As I closed the lid on the trashcan, another thought occurred to me – not only had LT gotten me to throw his garbage away for him, he’d managed to do it in a way that made me grateful for the opportunity. It almost made me wonder if this was the end result he’d had in mind from the start. LT is no budding Buffalo Bill but he could yet be the next Hannibal Lecter (minus the serial killing and cannibalism).

Or he might just be a really good salesperson.

Why? Because at five, he already knows how to close a deal. Lucky kid. Here are just a few of the lessons I’ve learned from watching him (and this goes for selling goods such as books, services, or tricking your parents into doing chores for you) –

  1. Never open with the hard sell

Just like if someone walked into a room and announced without preamble, buy my stuff if LT had given me his orange peel and told me to throw it away for him, I would have said absolutely not. First, because that’s rude, and second, because I know he has two good feet. Instead, he managed to reframed the conversation by priming me to think that orange peel in my hand was a good thing.

But how?

2. Connect on an emotional level

Even those who consider themselves fact-based decision makers, make decisions based on the facts that make them feel like they made the smart and rational decision. The prospect needs to feel good about the decision – not obligated. If he’d dropped the peel at my feet and run away without first reframing the conversation, I probably would have thrown it away for him. Once. But rest assured my youngest would be regretting that poor choice in the not too distant future.

But how?

3. Highlight the potential benefits

Will the reader be entertained, learn something new, or think about life in a new way? Will the prospect save time or money? Will mommy live longer thanks to an extra layer of vitamin C goodness? Your book, service, or product should exist for a reason other than to only make you rich. Don’t be subtle about it. If you leave it up to a potential reader / client / customer to connect the dots, there is a chance they won’t.

But how?

4. Identify the pain

In other words, take the time to really get to know your audience. You know who they are and where to find them, but what is it they wish they had more of? Why don’t they? It is also just as important to find out why they’ve tolerated less up to this point so you can anticipate how to overcome obstacles and objections. Tailor your pitch accordingly. You don’t want to risk dying, mommy, do you?

But how?

5. Keep your promises and follow-up

LT’s seemingly random question may have been mostly forgotten after an amusing conversation shared between friends and family, and a statement on twitter, if it weren’t for his follow-up as well as how he kept his promise.

While he may not have successfully sold me on throwing his garbage away for the rest of time, by this simple act, he has ensured I’ll never look at his leftover orange peels in the same way ever again, and that’s no small deal.

8 Highly effective ways NOT to promote YOU

background image courtesy of Ricky Kharawala and Unsplash
background image courtesy of Ricky Kharawala and Unsplash

There are a number of things I am good at, however, self-promotion is not one of them. Ask any of the people who comment on my posts regularly. Heck, ask pretty much anyone. Chances are they will agree. As a firm believer in the concept that there is always something to learn, some additional skill to master, I rarely consider myself an expert in anything, but if there is one thing I deserve an honorary Ph.D. in, it is in how NOT to self-promote.

So I hope you will sit back and enjoy these tried and true tips from Dr. Potts.

  1. Treat your interests and hobbies like state secrets, better yet, treat them better

Don’t share anything that you do for fun with anyone. When people ask you to tell them a little about yourself, convince yourself that they are only looking for a way to bring the conversation back to what it is they do or what they sell. Stick to the expected script. Only tell them about surface level things such as your day job and never expand upon your hopes, goals, and dreams. Limit your networking to only watching shows on TV.

If you actually let it slip that you enjoying painting, for example, your sibling might call to ask you to help with a mural on a child’s wall. Even worse, someone not related to you might actually make you an offer to be *gulp* paid professionally for your hobby.

2. Keep your smiles to yourself

If you find yourself doing a job that makes you want to smile, bury that joy deep down. If it looks like you are actually having fun performing a task that others view as work those same others might start thinking of additional ways to make you smile. If you aren’t careful, you might just be asked to paint another mural in the not too distant future. Or worse, your connections might just introduce you, and your skills, to their other connections, and what did we just cover about networking in tip number 1.

3. Never accept compliments

That beautiful thing you just created. It was a pure fluke. If it hadn’t been that spasm in your back keeping you from adding additional brush strokes or the sun blinding you at just the right time, you would surely ruin it. It certainly had nothing to do with skill or honed practice. Those are gifts only possessed by the professionals and this was just something you do when you don’t have anything else to do and you got lucky. Make sure you emphasize the word ‘just’ repeatedly. ‘It’s just a hobby.’ ‘I’m just doing it for fun.’ ‘I just got started.’ Deflect, deflect, deflect

4. Destroy the evidence

Be like Tibetan monks and treat your interests like the Sand Mandala. Enjoy your hobbies simply for the moment and then get rid of any trace of evidence the minute the task is over. Under no circumstances should you actually save things in a way that someone might misinterpret as a portfolio or resume. Someone might misinterpret that sort of thing as credibility.

5. Convince yourself that timing needs to be right

Success is all about being in the right place and the right time. If you can just be patient enough to wait for that perfect time to call yourself a qualified expert, your name is bound to be in the headlines. The fact that those headlines may be in the obituary section is only a minor detail.

6. Never publicize your accomplishments or other interests on social media

That’s the sort of information that can be used against you. The next thing you know, you will be hit by all sorts of spam bots showing advertising for products you actually might be interested in buying, classes that might help you hone those skills, or even worse. What if some stranger actually contacted you about your not-so-secret skills with genuine interest? Didn’t your parents always tell you not to talk to strangers?

7. Don’t treat yourself as a boss or your hobby as a business

They say that the day you start doing what you love, you will never work another day in your life. Do you really want to put yourself out of work?

8. Associate your self-worth with the success of your business or product

Never remind yourself that even the most valued companies have product flops. A failure today is proof that you could fail tomorrow.

 

But… a failure today at least means you tried, and that you is worthy of promotion.