Separating Business from Hobby

Hirst's Shark Tank by the Little Artists
Hirst’s Shark Tank by the Little Artists (Photo credit: Wikipedia)

What separates a business from a hobby? My husband and I watch a fair bit of the show, Shark Tank, and often one of the investors will explain the difference to wannabe entrepreneurs. It is one thing to have an idea, and I am in no way diminishing the importance of that crucial element, but there is more to building a business than just having something to sell.

In order to transform a hobby into a business yes, you need a product or service. But you also need a path to market, a sales strategy, a plan for what to do with revenue once it is received, a plan for what to do when the money doesn’t flow as it should, and a plan for what to do when faced with an outright threat. There is so much to do that having the actual innovative spark is almost more window dressing than requirement. That is a minimum of five parts plan to one part innovation!

While at my day job, I usually deal with established companies releasing their next big product offering, but occasionally I get the opportunity to meet with the independent idea person. Typically these are people fresh from one of the nearby university technology incubators. These people a fun to meet with because they are so incredibly passionate about their product, but really have no idea how much they don’t know about the challenges of bringing an invention out of their garage.

It Seemed Like a Good Idea at the Time
It Seemed Like a Good Idea at the Time (Photo credit: Wikipedia)

One of the biggest mistakes they make in their plan is forgetting that though they might have a great rapport with the person at the other side of the table, at the end of the day, “its nothing personal, just business.” I have to watch as they are forced to question their own faith in their product and their existing partners. For example, patents are only as good as they are enforceable and established companies usually have much deeper pockets along with capable supply chains and effective sales channels.

The reaction varies. Sometimes the innovator’s ego doesn’t allow him or her to accept these questions. They get angry and defensive. Of course their product will sell itself and they will become overnight millionaires. They are such geniuses that no one could possibly find a way to build it cheaper, quicker, or in a way that gets around their patent. The public will never accept a lower quality solution at a cheaper price – they will demand the real thing. All of their suppliers will deliver and all their customers will pay on time just because they have put some words together on a piece of paper and called it a contract.

Some throw their hands up in despair. They give up on their dream the moment they are asked to answer tough questions. Others listen with open minds. They are humble enough to realize that they don’t know all the answers and that their product may not be ready for the mass market. Perhaps it is not in their best interest today to accept that large purchase order with all its many zeros. These are the people who will buckle down and return to pitch their idea another day. They leave even more committed, but with their eyes wide open.

English: Figure 10: SWOT-Analysis of the organ...
English: Figure 10: SWOT-Analysis of the organic business idea. Belongs to The Organic Business Guide. (Photo credit: Wikipedia)

As much as my novels are the children of my imagination, I have to treat my writing as a business, and books as its product. While so far I have found there to be quite a bit of cross over, I recognize that I am new to this industry. I recognize that I can’t rely entirely on instinct alone. What I believe is my best strategy may well be wrong.

In fact as I near the final weeks of writing the first draft, there are a number of things that I intend to do differently this second time around. I enjoyed the speed to market that self publishing offered, but I do think that this time I am going to at least query a few other channels. Yes, I will likely get rejected, as that seems to be a recurring pattern in the industry, but I’ll never know for sure that I picked the course best suited for my own business needs and personal style if I don’t at least ask for other opinions from time to time.

 

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How to win friends and influence people

As dictated by my recently turned two year old

where the wild things are tribute
where the wild things are tribute (Photo credit: Tojosan)

Taking command of any situation has always come naturally to me, but now that I track my age in terms of years rather than months, I’ve come to recognize that the path to success and world dominance may be more mysterious to others. I commanded one of my servants to write down my observations so that those that follow behind them may benefit from my years of experience.

Each of us are born with a set of tools, that when properly deployed, can ensure successful command of the servant set known as Mom and Dad. These tools are the piercing cry, the appearance of helplessness, and natural cuteness.

Step 1: Neutralize Potential Rivals with Speed and Extreme Prejudice

It is true that you cannot choose your family. For those of you who are placed in homes with two servants, you must exert your dominance. They may have the false belief that because they outnumber you they get to control the schedule. You must clear up this misconception immediately.

I found the easiest way to do this is through the process of divide and conquering. In my case I selected one of the two to ‘favor.’ For several months, I would allow none but the chosen one (Mom) to carry me around the house or feed me through effective use of a combination of the aforementioned piercing cry and sleep deprivation. While wearing down the resistance level of Mom, this tactic also causes the second servant (Dad) to be filled with feelings of inadequacy and/or guilt. Once conditioned, all I had to do is favor Dad with the smallest attention and he was volunteering to do my bidding.

It is important not to maintain the illusion of favor for too long of a period otherwise it will lose its effectiveness. I recommend that after no more than a year, you suddenly switch preference for no apparent reason. This will leave both servants wondering what they did to change your favor.

Secondly, do whatever you can to drastically alter the frequency and consistency of your bowel movements. This will cause the occasional discomfort, but it is worth it in the long run. Your servants will become obsessed with tracking your changes. This will become a frequent conversational topic even when you grant them a night out insuring that by granting them some alone time you do not inadvertently open the door for a younger, cuter housemate.

Step 2: Allow for the Appearance of Hope

Next, I found that many children make the mistake of walking very early on. I understand the temptation. It can be hard to properly train your servants and you may grow frustrated if they do not immediately jump to execute your commands, but do not give in. Once you begin to move about on your own, they will begin to question their continued belief in your helplessness. It is much, much better that you continue to demand that they carry you around everywhere. They will learn to love the additional time you spend together in doctors’ offices talking about you.

However you do not want them to become discouraged with your progress. It is important that you occasionally look like you are making an effort. Attempt to pull up on furniture, but fall immediately. Let them know you are healthy – as this will prevent shots, but just not ‘ready.’

Another good tactic is to point towards your hind end and say the word ‘potty’. This will cause the servants to start to dream about the day they no longer have to buy diapers. They will place you on a potty seat. Crush this dream by never, ever doing your business when and where they want. Laugh at their pleas as if you don’t understand.

As long as your servants believe there is hope for a change from the status quo, they will be less likely to rebel and or force you to do something not of your choosing.

Step 3: Dominate the Room. Any Room.

Eventually though, the temptation will grow too strong and you’ll mess up. They’ll catch you taking steps. They will start to question their belief in your helplessness. Once that occurs you will need to make them regret ever worrying about your development by getting into everything. They will think that it is now time to challenge your authority. Show them who is boss by breaking something they treasure. This will also help them to devalue material possessions. They will thank you in the long run.

Exert your personal style everywhere. Walls will be made better by your art. If those papers your older servants left out were so important they would have already been attended to. The servant called Mom doesn’t need to be distracted by magazines. Tear them up. They take attention away from you.

Step 4: Exude Irresistibility

After you conduct the required level of destruction, you will need to act quickly to stop the vein from pulsing in their forehead. Grab a stuffed animal, cock your head, and bat your eyelashes. No toys nearby? Placing leftover food in your hair also seems to work. Parrot their words while changing one or two syllables will win them back over to your side in a heartbeat. You will know you have achieved success when the camera comes out.

Step 5: Continuously Cultivate Allies

If you find yourself in a home with an older child, attempt to mimic a handful of things he or she does. He or she will then believe you want to be just like them. When the older servants attempt to challenge your authority, a well trained older sibling can be relied upon to sneak you toys and treats, and serve as a convenient scapegoat.

Finally, the greatest secret is to never, ever show any signs of disobedience in front of the servants’ parents (grandparents). This will ensure that the grandparents, who are more naturally prone to cave in and give you anything you want with minimal manipulation, will not believe your servants’ complaints about your behavior. Lacking allies, your Mom and Dad will be further forced to do your bidding.

By following these easy tips, you have a household running to your satisfaction in no time.

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Marketing and Outreach – Now what

Patience has never been my virtue.

Perhaps this is one of the reason I have never followed my husband in his marathon training – I have a difficult time pacing myself. Ok – so my lack of patience is probably the least of my reasons for not running marathons with him, I just can’t get my head around voluntarily running that far when your life didn’t depend upon it.

Since publishing, I’ve launched www.anuncertainfaith.com, been active on goodreads, created a Facebook page, a google+ page, have begun networking in earnest, contacted reviewers, and have even launched a book giveaway contest on goodreads, which you also enter from my events page from this blog. I’ve thrown myself completely into the promotion, promotion, promotion mindset, but will all my efforts be enough?

Unfortunately I won’t find out for sure until the end of the quarter when the retail numbers begin to roll in – a wait that is completely agonizing. I am now having to research ways to de-stress in addition to everything else.

Gaining Reviews – The Quest Continues

One of the tips sent to me on soliciting reviews when you are self publishing was to join the author program with www.goodreads.com. Up until very recently I was unaware of this site, but I am happy that other bloggers were helpful enough to suggest it as an option. I have joined the groups and have already gained some traction from interested parties. I have heard that some authors view other writers as the competition, and I have to admit that until I had a project ready to send to an editor I was very nervous about sharing it – worried that I would be discouraged by the success of others. Obviously in storefronts we are competing for limited shelf space, but I am glad to see that there is a huge community out there willing to help offer advice for us newbies.

I am looking forward to a future where I too might be able to help another struggling new author. If the statistics are anything to trust, there should be a fair number of us out there.

 

My Obsession with Amazon

Ever since I discovered that Amazon’s SEO was more complicated than merely a word for word keyword match, I have been visiting my book on its virtual shelves daily. I was very happy to see that I now have top billing when searching for my book, at least I have top billing based on my searches. Who knows where I may still rank with other people’s searches, and that unknown keeps bringing me back to Amazon day in and day out as if Amazon would suddenly take pity on me and say, yeah we know you are interested in this product. We’ll sell it for you if only so that you move onto other product pages and start buying those as well. Of course if they did come out and say that directly to me, I would turn around and sign up for a multi-year prime membership. I hear that is only mildly less addictive.