How Not to Launch a Book in Ten Easy Steps

This time next week, I’ll officially have four novels with my name on them. Four. I can hardly believe it, but it’s true. You would think that this would mean that I’m quite the expert on launching a book, but sadly this is another example of something I’m far more qualified on the topic of what not to do.

1. If it is your first project, don’t wait to start building up a presence on social media, blogs, or working on growing your mailing list until after the book is for sale. For some strange reasons telling people about your book after it is officially on sale doesn’t exactly make for the best opening weekend.

2. If it is a sequel to that first project, consider launching it within a year of the first in the series, if not sooner. You might have been obsessed with your characters and the world over that time, but apparently, readers move on during that time. Readers can be fickle like that.

3. If you do mistakenly wait for more than a year (or five), consider re-reading your original time or two before attempting to write the sequel. You might think the fact that you read and re-read your original novel twenty-gajillion times during the editing process would mean you have your character’s mannerisms and tone etched into your bone. You’d be wrong.

4. If you go ahead and write the novel without revisiting your original story and send out a half-baked manuscript to early readers, don’t be surprised when they tell you your story is flat (but in the nicest, most constructive, supportive way).

5. If you did send out a half-baked story, don’t spend more than a week questioning all your life choices leading up to this moment of misery while pondering if it might be better to change your name and start again in Idaho (which I hear is lovely), or similar place.

6. If you do decide to give yourself a break by pushing out your self-imposed publishing calendar from the Spring to the Fall, don’t think all that extra time means you can’t still be working on it.

7. If the stress of working on a seemingly never-ending project did get to you and you found yourself going on a vacation, savor that time with your family or friends, but know you will have to kick the work into overdrive the minute you get back.

8. If you did allow bad habits to creep back into your process while you indulged in a few weeks of rest and relaxation, write out a marketing and production plan the day you return so you can start planning out your tasks and get your head back into the game as quickly as possible if only to make up for lost time.

9. If the words “marketing” or “production” plan put you on edge, know you are in good company. However, know that you still have to do these things even if you’d rather put your fingers in your ear and sing lalalalalalala. Therefore, you might as well get over yourself and find a way to write that stuff down, but more importantly, follow-through. You’ll save yourself a ton of heartache later.

10. If your eyes completed glossed over #9 as some sort of mental denial, or you are already coming up with a dozen or more reasons why there was always something else more pressing to do, well then you too might just find yourself a week from launch day in a state of mild panic realizing that while you do have a completely re-written book itching to go on sale, you only a handful of advanced reviews scheduled, and absolutely no blog tour stops or social media events planned on your calendar.

It’s not an insurmountable situation, but the alternative is much to be preferred.

And that, my friends, is how not to launch a book.


Living happily ever after is a full-time job.

Uncertain-Confidence-www.alliepottswrites.comCharlotte’s life is on an upward swing. She’s in business with her best friend and her art is finally getting noticed.

Nothing could possibly go wrong … until everything does.

One disastrous night out ends with the sudden collapse of her best friend’s husband, putting him in the hospital and leaving Charlotte to manage things alone.

Uncertain about her ability to keep her business and her aspirations for artistic stardom afloat, Charlotte enlists the help of a stranger who promises to make her dreams come true. But in doing so, Charlotte may learn just how dangerous trusting the wrong person with your dreams can be.

Will Charlotte’s confidence prove to be her greatest strength or will it be her greatest mistake yet?

An Uncertain Confidence is a sweet contemporary story and fast read about friendship, trust, and the lengths we often go to protect those we love.

On Sale Oct 24th

Read an excerpt

If you give your husband a truck continued – The Chuck Box: Part Deux

In my effort to provide a humorous spin on a project taking up space in my garage for far too long, I inadvertently offended the mighty carpenter / do-it-yourselfer / mad-engineer that is my other half by posting an image that did properly convey the amount of hard work he put into his creation, nor its sheer awesomeness.

[Warning! The following is an advertisement and may contain views and opinions that do not necessarily reflect those of the editorial or writing staff of http://www.alliepottswrites.com.

Participants were not paid for their time.]

I give you –

THE CHUCK BOX: Part Deux.

Measuring 33.5″ tall, 60″ long, and 24.5″ deep (0.85m x 1.524m x 0.6223m) and goodness knows how many pounds in its ‘closed’ position, the chuck box (which could also be described as a tiny home kitchenette) has everything one might need to create a home-cooked meal, even when you are miles from home including a working sink operated by a foot pump as well as a double burning gas-powered grill with gas storage tank. Utensils are also within ready reach as are (my personal favorite) a trio of travel wine glasses.

But that’s not all.

The entire top flips a mind-boggling 180 degrees thanks to a well-placed piano hinge. A pair of hidden legs then extends to provide this lucky chuck box owner an extra meal prep counter space.

But your taste buds aren’t the only things to get a workout thanks to this monument of epic engineering.

There’s more?

Feast your eyes on an optional audio-visual extravaganza complete with flat screen tv, speaker system, power bar, remote caddy, and over the air extended antenna. This detachable system is perfect for keeping small children (and those full-grown) entertained for hours and is especially handy during long tailgates throughout football season.

How do all these awesome electronics operate? I’m glad you asked. The A/V system is run off a portable solar panel plus inverter (not pictured), which my other half will tell you more than you ever wanted to know about if you ever ask him.

But wait, we’re still not done!

When it is time to pack up, the entire box closes like a traveling steam truck of old protecting its contents until the next time you journey off to create new memories.

Act Now. Limited Quantities. Time is running out!

I wish I could say contact my other half here for questions about what it would take to get yourself one of these marvels, except we have yet to figure out how to lift the thing high enough to fit on the trailer hitch.

However, knowing my other half, he already has a few ideas as to how to solve that problem as well. My guess? Those ideas will be equally awesome, but take up the remaining space in the garage for the foreseeable future.

Until next time!

 

Time flies when you are having fun – an end of quarter review

It is hard to believe that Spring is here, especially when there are parts of the US still getting dustings of snow. It seems as if I was just ringing in the new year and setting goals for what I wanted to accomplish over the course of the next several months.

This week, in the spirit of looking back, while continuing to plan forward, I decided to revisit a few posts from the first quarter.


Original: “You have to stay in shape. My grandmother, she started walking five miles a day when she was sixty. She’s ninety-seven today and we don’t know where she is.” – Ellen …

Source: The great grain-free reboot: a thirty-one-day challenge

Update: Well folks, I am happy to say that not only was I successful in achieving this goal, I managed to figure out the recipe for making grain-free taco shells that actually hold together. I would have included a picture, but they seem to disappear off my plate before I can get the camera out.

In fact, I have found limiting my grain intake to be so easy, especially with ready-made alternatives like Against the Grain frozen pizza, I’ve decided to keep the challenge going.

In case you are curious about the zucchini shells/wraps – all you need is:

  • 1 zucchini
  • 1 egg
  • 1/4 cup shredded cheese

That’s it.

Set the oven to 350F. Grate the zucchini and squeeze the results a couple of times to drain excess water, then shape and flatten on a stick proof baking sheet. Bake for 12-15 minutes. Let cool for a couple of minutes and enjoy. Creates 2-4 soft tortilla substitutes.


Original: This is the launch week for a young adult science fiction book called Joan the Made written by Kristen Pham. While I always enjoy celebrating my fellow indie author’s bookbirthdays, this one …

Source: How to support an indie author for free – a first experience with the Kindle Scout Program

Update: This post had not yet lived in the blogosphere for a week when I received a note from the people at the Kindle Scout Program informing me that they were no longer taking any new submissions from authors and that I had until May 31st to claim any free books gained through the nomination process. No reason for this announcement was given. I will continue to look for other ways to support indie authors and encourage you to leave reviews as much as possible. It makes a huge difference.


Original: May include spoilers. My office door opens and a woman with curly brown hair peeks in. “Um, are you ready for me?” she asks with a smile. Not waiting for a reply, she crosses the thresh…

Source: One super serious, yet totally fictitious performance review – featuring Uncertain Faith’s Charlotte Row

Update: Unfortunately, Charlotte’s story is not quite ready for publication and I am now in the process of rewrites based on feedback received from early readers. While I still am optimistic I’ll be able to publish this book this year, it most likely won’t be until late summer / early Fall. This also has delayed some of my other book projects such as the third and final installment of my Project Gene Assist series, which is also currently in progress.

I would encourage those who are interested in being part of the next round of early reads (I DO appreciate feedback) or simply want to be the first to know when these books are launching to sign up for my mailing list.


Most Liked/Viewed Post – What happens when your New Years Resolution calls your bluff (hint – the universe laughs)

 

 

How to remain focused on your goals when life is determined to get in your way

My eldest son became sick and not just with a little cold. No, he’d caught the flu. The same strain of flu that was being featured on every nightly newscast. Taking care of him, and monitoring his symptoms was an absolute must.

At the same time, the forecast called for snow. Again. It was in the 70s (22C) the week before, but I live in North Carolina. We can go through a whole year’s worth of seasons in a week. In fact, we add a few more to the list – there’s also pollen season and hurricane season too. (Yes, yes, Colorado – where you can have all four seasons in a single hour – I know we have nothing on you).

But normally it doesn’t snow more than once or twice a year South, which is exactly why my parents moved us here when I was a kid. As a result, most of the people who live around here don’t have a clue what to do when the white stuff starts falling other than to rush out and get milk and bread like it will become the new world currency.

I had just gotten my eldest dosed and settled under blankets when I received word that the school system would be releasing my other son three hours early. Snow hadn’t even started falling, but classes for the rest of the day were canceled.

I received another alert. Not only had the school closed early, the following morning’s opening would be delayed by three hours.

My eldest’s fever climbed to 102.6 (39.2C).

The family calendar showed my hubby would be going out of town the balance of the week.

And then beta feedback for my most recent WIP came back as a solid ‘meh,’ signifying major re-writes were required.

There were doctors appointments to make, prescriptions to fill, dinners to cook, and her royal highness to walk, not to mention the work which needed to be made up from missed school and the day job. While juggling all of this, I needed to re-write thousands of words per day if I had any hope of reaching my writing-related goals.

And yet, during my regular writing time, when most of the house is either quiet or asleep, I found myself staring at a black computer case. I didn’t even have the energy to lift the lid, let alone turn the machine on. I felt I’d broken something. My creative muscle simply refused to work.

Which brings me to the topic at hand – how to remain focused on your goals when life is determined to get in your way.

Give yourself permission to let something go

With the exception of the week between Christmas and New Year, I’ve been posting something on this site weekly for a few years. My posts, on average, are between 500 and 1200 words meaning I’ve published more than then three books attributed to my name on my Amazon author page. I take pride in my consistency. I view it as keeping my promise to you, but something had to give.

Recognize your priorities

As much as I love this blog – the outlet it provides and the community it builds, my number one goal isn’t to be best known as a blogger. Scaling back my efforts for a week, under the circumstances, was an easy choice to make (as was giving up on cleaning my house for a few days). In fact, I may adopt a practice suggested by Diana Wallace Peach over at Myths at the Mirror to take one week off a quarter as a way of refreshing the mind and spending time on the priorities that matter most to me.

Don’t confuse artificial targets with your real goals

What do you mean? Aren’t they the same thing? No. A goal is where you want your arrow to go. The target around the goal just helps you aim. Hitting the target alone isn’t enough. It’s the bullseye you want.

For example, my target was to release the sequel to An Uncertain Faith in May. That target, however, is really nothing more than a release schedule, a deadline to help keep me motivated day in and day out. My goal, on the other hand, is to write a book that lives up to, if not exceeds, the reader’s expectations. Quality, therefore, is my goal, and frankly, there is no way I can achieve that goal unless I am willing to shift my bow and aim at a target more reflective of my current environment.

Ignore the urge to splurge

Once you have agreed to let certain lesser priorities go and/or readjusted your timeline after a period of stress or frantic activity, you may find yourself with feeling like there is this hole you have to fill. I’ve been told others call this strange sensation, ‘having spare time.’ Unaccustomed to spare time you may be tempted to take on additional tasks or responsibilities which sound easy in theory but are not in line with either your priorities or your goals. Don’t.

Life will fill in that time for you just fine on its own. Trust me.

Accept that setbacks happen to everyone

Even to people who’d prefer to present themselves as having it all together.

I am disappointed to be sure, but I am not giving up, nor do I feel bad about giving myself a break. I will still have another book out this year. It may just be after the summer instead of in the weeks leading up to it. I am able to remain focused by keeping in mind a setback does not mean the end. I’m back in my chair, plotting forward once more. It’s all I can do.

Because most importantly, when life is determined to get in the way of your goals, the best thing you can do is:

Never stop trying

Lessons learned over one hot stove and several cooking classes

lessons learned over one hot stove - www.alliepottswrites.com #valentines #datenight #cookingclassFood.

Food is a magical thing.

Though everyone who sits at a table will have a unique experience, we still refer to a meal as being shared. You can disagree about a particular taste and the other people at the table with an opposing view will actually support your preference so that nothing goes to waste. Love pickles? Here, have my share. Hate chocolate? Please, by all means, pass that my way.

Food brings us together in a way that nothing else can.

My husband and I decided several years ago that we would rather exchange memories than things and so unless there is a specific pressing need, our gifts to each other are typically printed out confirmations of bookings or tickets to an upcoming event. This year was no exception. I’d booked us a couple’s night out at a local cooking class.

Now, not all cooking classes are created the same and so it is always important to read a class description as well as reviews before signing up.

Words to look for:

Home Chef – unless you are trying to learn to be a professional in the kitchen, classes that cater (pun intended) to the home chef typically feature more commonly found ingredients and utilize the types of equipment and/or appliances found in the average kitchen. Meaning there is a remote chance you might be able to recreate a recipe at home on your own. The downside though is you will learn a recipe you can recreate at home – meaning don’t expect a once in a lifetime experience.

Hands-on – If you are looking for dinner and a show, a class that is not advertised as “hands-on,” is the one for you. A hands-off class is like being part of the live studio audience on a cooking show. You get to sit at a bar drinking wine while the chef talks you through what he or she is doing and then you eat the results. At a hands-on class, you should expect to work for your meal. Hmm, now that I’ve put it like that, I am beginning to question my preference.

Class size – The best classes are smaller classes with a high teacher to student ratio – ideally you don’t want to share your instruction with more than nine other students.

Instructor – It should go almost without saying that you want to be lead in your cooking class by someone who actually has formal training in the subject matter, but that doesn’t necessarily mean they know how to teach. This is one of those times you may want to pay attention to a person’s resume.

Location, Location, Location

This wasn’t our first cooking class together. We’d gone to one offered by chefs at one of the high-end restaurants in town. We’d learned about wine pairings, how to properly trim (and store) a steak. Though the class hadn’t been quite as hands-on as we would have liked, we still left with more food than we could eat.

We also left with significantly less money in our wallets. That class hadn’t been cheap, nor had the schedule been flexible as this class sells out months in advance with no refunds offered.

The second class we took together was easier on the budget (as well as the calendar) but was located within a cooking supply store rather than a restaurant. As a result, in addition to our meal, we also had to listen to product pitches for the latest and greatest kitchen do-dads. Still, the food we made all by ourselves (four words – black truffle mashed potatoes) was worth the occasional commercial interruption.

This year I tried to find a happy median between the two. I found a small, hands-on class offered by a chef whose primary business model was the cooking school. The advertised meal (Chicken Saltimbocca) looked delicious, the price was right and the schedule, convenient. But the class itself was not entirely what I expected.

Instead of each couple preparing our own meal from end to end, we each were given a specific course along with a recipe card while the chef instructor hovered between stations. If I ruined the chicken, I’d ruin it for everyone. Right – no pressure at all! I decided it was in the best interest of the group to pass that duty over to my hubby while I peeled potatoes instead.

I will admit that I was disappointed not to be at the dessert station as baking is where my talents lie, but that would have meant spending the evening apart from my other half, who is never so happy as when he is cooking, hence the reason for the night out in the first place.

Then it was time to eat.

The eight of us took our plates to an adjacent room and sat down and this is where the real magic happened. I might not have learned how to make a raspberry almond torte, but instead, I learned of one couple’s adult twin daughters now making their parents so proud. I learned of a documentary on wine tasting, I need to check out, and of one woman’s semester abroad.

Food has a way feeding conversation as well as people.

But I also learned that my hubby still makes me proud (and continues to make me laugh) as he entertained the group with our stories both at the table and over the stove preparing a meal we enjoyed together. And that’s a lesson always worth learning more than once.